ThermaSilk Presents Ashlee Simpson's New Looks For Her First Concert

    Business Editors/Entertainment Editors/Music Editors

    CHICAGO--(BUSINESS WIRE)--Feb. 17, 2005--Platinum-selling recording artist Ashlee Simpson has teamed up with the heat styling experts at ThermaSilk for her first concert tour. Celebrity hair stylist Luke O'Connor even created two new hairstyles for Ashlee to take on the road using ThermaSilk products. The tour kicks off in Los Angeles on February 18, 2005 and will visit cities across the country through April.
    "I've been using ThermaSilk products for years, so I'm excited that they are sponsoring my first tour," says Simpson, who will be promoting her mega-selling debut album Autobiography nationwide.
    ThermaSilk celebrity hair pro Luke O'Connor says that anyone can look like a rock star at home with the right products and heat styling tools. "I created Ashlee's curly look with a variety of ThermaSilk heat-activated products that provide conditioning for smooth, natural-looking curls."
    Fans can sign up to win their own rock star experience with the "ThermaSilk Rock Star For a Day Sweepstakes." One lucky winner and a friend will hang out with Ashlee Simpson in her Los Angeles recording studio, get a rock star makeover with Luke O'Connor and receive $1,000 spending money. For more information and a complete set of sweepstakes rules, visit www.thermasilkhair.com, plus view photos of Ashlee's new looks and more hair tips from O'Connor.

    About ThermaSilk by Helene Curtis:

    In 1998, ThermaSilk created the heat activated category with its first breakthrough heat activated formula that went beyond protection - to actually improve the condition of hair when heat styling. In 2003, ThermaSilk created a new patented formula that improves and moisturizes hair by locking in and replenishing hair's natural moisture that can be lost during heat styling. The ThermaSilk collection consists of 28 shampoos, conditioners and styling products and is available at food, drug and discount retailers nationwide.

    About Unilever

    Unilever (NYSE:UL)(NYSE:UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.
    In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Eternity by Calvin Klein, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of Unilever. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs more than 15,000 people in 74 office and manufacturing sites in 24 states and Puerto Rico - generating approximately $11 billion in sales. For more information visit www.unilever.com

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CONTACT: Dan Klores Communications Rob Shuter, 212-981-5235 Rob_shuter@dkcnews.com or Unilever Allison Harmon, 312-661-2489 allison.harmon@unilever.com

KEYWORD: ILLINOIS INDUSTRY KEYWORD: CONSUMER/HOUSEHOLD ENTERTAINMENT MUSIC APPAREL/TEXTILES RETAIL SOURCE: Unilever

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