TapClicks Doubles Down on Record-Breaking Growth by Hiring New VP of Marketing and Customer Experience

SAN JOSE, Calif., Sept. 25, 2017 /PRNewswire/ -- TapClicks, a world-class marketing dashboard and reporting company, announced today that it has hired a new VP of Marketing and Customer Experience to further accelerate its record-breaking revenue growth and market penetration. Gary Malhotra, recently of Ivalua, brings over 20 years marketing and sales experience to TapClicks, which was recently named #225 on the 2017 Inc. 5000 Fastest Growing Companies List.

Malhotra's background includes driving marketing and advertising operations solutions for SaaS providers and agencies like Ivalua, Ariba, Accenture, IBM, Tata, and Deloitte. Over the course of his career, he has launched and marketed eight cloud technology platforms, sold $470 million in SaaS and BPO products, managed a $150 million business unit, and launched 15 channel alliances.

"TapClicks is the SaaS leader for marketing reporting, data analytics, and operations. With approximately 4,000 media company and agency customers, over 306,000 brand advertisers served, over 1.2M dashboards deployed, over $1.3 billion in annual advertising spend, and over 170 data sources connected into one dashboard, TapClicks is the only SaaS company that is poised to own the marketing infrastructure that connects agencies, media companies, and their brand advertisers. I look forward to providing strategic direction and marketing execution that will continue to enhance TapClicks' customer experience and market penetration," said Malhotra. His responsibilities include strategic, corporate, partner and product marketing, pricing and packaging, demand generation, digital presence, analyst relations and sales acceleration.

"Gary Malhotra has proven success steering SaaS and cloud platforms to revenue growth through marketing-driven strategy by incorporating growth planning and data-based decision making with tried and true sales and marketing tactics that drive real results. His addition to the TapClicks executive team brings an organizational focus that's right in line with our goal of building a world-class marketing reporting platform for all marketers," said Babak Hedayati, TapClicks CEO.

TapClicks has invested in strategic growth initiatives such as expanding the Marketing Operations Platform, acquiring Raven Tools, and hiring high-impact senior executive staff while continuing to build amazingly-simple products that compete in the highly-competitive MarTech space. And the industry has noticed: TapClicks was named to the 2017 Inc. 5000 Fastest Growing Companies list for the second year in a row, and an independent research firm confirmed that TapClicks provides marketers with the most data sources and metrics for visualization in the marketing reporting dashboard space.

About TapClicks: TapClicks, Inc. is the SaaS leader in marketing dashboard and reporting for advertising agencies, media companies, franchises and brand advertisers. Our fully integrated Marketing Operations Platform includes insertion order, workflow and task management, insightful analytics, and automated reporting across 1400 channel data sources such as Google, Facebook, Instagram, SnapChat, Buffer, MailChimp, Linkedin, Twitter, Salesforce, Yelp, Constant Contact, Marketo, Bing, AppNexus, ExactTarget, Kenshoo, Marchex, MediaMath, AdRoll, The Trade Desk, and Yext, among others. TapClicks tracks over $1.3 billion in annual advertising spend, serves over 306,000 advertisers, has deployed over 1.2 million dashboards and tracks over 238 billion annual impressions across 4000 customers. Learn more at www.tapclicks.com.

PR Contact:
Kate Herr, Marketing Manager at TapClicks
kate@tapclicks.com

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SOURCE TapClicks, Inc.