Syneron Appoints New Vice President of Global Marketing; Leading Medic

    Business Editors/Medical Editors

    YOKNEAM, Israel and TORONTO--(BUSINESS WIRE)--April 22, 2005--Syneron Medical Ltd. (NASDAQ: ELOS) and Syneron North America has named Leslie Rigali as the Company's Vice President of Global Marketing. In her new role as vice president, Rigali will lead the Company's global marketing efforts and staff. She joined the company as the Director of Marketing in 2004. Her continued success within the Company led to her recent promotion.
    Credited with developing and implementing Syneron's hands-on Practice Development Consulting service for customers, Rigali helped strengthen Syneron's model that focuses on the business success of its physician customers. The Practice Consulting service was a first in the medical aesthetics device industry and continues to bring strong recognition and positive results to Syneron and the Company's customers.
    "Leslie brings a wealth of knowledge and experience to Syneron, and we are proud to have her leading our worldwide marketing initiatives," said Domenic Serafino, president, Syneron North America. "She has proven to be an invaluable asset to the Company and its customers and, as vice president, is well-suited to elevate Syneron's position in the medical aesthetics space."
    Rigali's experience in medical marketing spans 20 years. Prior to Syneron, Rigali was founder and president of Davanti Communications, a full-service marketing, public relations and video production firm founded in 1986. At Davanti, Rigali worked with large medical centers, medical and industrial product manufacturers and physicians as clients. Her extensive background in business-to-business marketing and communications as well as award-winning work in consumer marketing and product brand building attracted domestic and international clients including Procter & Gamble, Westinghouse and Wilson Sporting Goods. Rigali also served as an adjunct professor at The Ohio State University and Ohio Northern University, teaching courses in communications, market research and advertising.
    "Syneron is an exciting, entrepreneurial company with a commitment that far surpasses any that I have seen in my 20 years of marketing," said Leslie Rigali, vice president of global marketing, Syneron. "I am proud to be a member of the Syneron team and ecstatic about what we will be able to contribute to the medical aesthetics field and our customers in the years to come."
    Rigali holds a Bachelor of Science degree from The Ohio State University and a Master of Arts Degree in Communication from Bowling Green State University.

    About Syneron

    Syneron Medical Ltd. (NASDAQ: ELOS) manufactures and distributes medical aesthetic devices that are powered by the proprietary, patented ELOS combined-energy technology of Bi-Polar Radio Frequency and Light. The Company's innovative ELOS technology provides the foundation for highly effective, safe and cost-effective systems that enable physicians to provide advanced solutions for a broad range of medical-aesthetic applications including hair and wrinkle reduction, rejuvenating the skin's appearance through the treatment of superficial benign vascular and pigmented lesions, and the treatment of acne, leg veins and cellulite. Founded in 2000, the corporate, R&D and manufacturing headquarters for Syneron Medical Ltd. is located in Israel. Syneron has offices and distributors throughout the world including North American Headquarters in Canada and European Headquarters in Germany, which provide sales, service and support. Additional information can be found at www.syneron.com.

--30--MW/bo*

CONTACT: Syneron North America Domenic Serafino, 905-886-9235 ext. 247 email: doms@syneron.com or Schwartz Communications Jane Sinclair/Liza Heapes, 781-684-0770 email: syneron@schwartz-pr.com

KEYWORD: ISRAEL INTERNATIONAL CANADA AFRICA/MIDDLE EAST INDUSTRY KEYWORD: MEDICAL MEDICAL DEVICES MANAGEMENT CHANGES SOURCE: Syneron North America

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