Stand Up To Cancer Opens Online Store with PAID, Inc. to Support Cancer Research

This is where the end of cancer begins… with the start of the New Year. Just in time for the New Year, Stand Up To Cancer (SU2C) is opening a fully stocked online store whose proceeds will support cancer research to bring new therapies to patients faster.

Stand Up To Cancer, the Entertainment Industry Foundation's charitable initiative supporting groundbreaking research aimed at getting new cancer treatments to patients in an accelerated timeframe, is coordinating the store’s management and fulfillment through PAID, Inc. (OTCBB:PAYD) to offer consumers the opportunity to purchase unique merchandise at www.standup2cancer.org and help in the fight against cancer.

SU2C’s new online store offers dozens of items including handcrafted items, musical artist-designed or -inspired jewelry, albums, SU2C-logoed apparel, and more. From the exquisite STAR necklace designed for SU2C by Jennifer Meyer and worn by celebrities like Jennifer Aniston, Kate Bosworth and Miley Cyrus, to t-shirts and totes, consumers can Stand Up To Cancer while getting unique gifts for family, friends or even themselves.

"Gifts are that much more special if they speak to a cause close to the recipients’ hearts, which is why we are so thrilled to be working with PAID, Inc. to offer a diverse range of items whose sale will directly support the scientists working to end cancer,” said an SU2C representative. "PAID’s experience in both merchandising and the entertainment industry is helping us develop and offer items with broad appeal to generate the sales that will enable us to continue funding important research.”

"SU2C is an incredible organization, widely supported throughout the entertainment industry. We at Paid are thrilled to join together with the long list of dedicated celebrities and their fans in support of this most important cause,” said Keith Garde, president of PAID, Inc. celebrity services. "This is just the first step we’re taking with Stand Up to Cancer. We look forward to bringing our expertise in website technology merchandising and ecommerce to SU2C. It’s a natural extension of the work we’ve been doing in supporting the celebrity-fan relationship through online and social media marketing, celebrity fan community development and consumer data management.”

Stand Up To Cancer (SU2C) was created to save lives by accelerating cancer research and bringing ground breaking new treatments to patients faster. SU2C is a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, and was established in by a group of media, entertainment and philanthropic leaders whose lives have been affected by cancer in significant ways. The group includes Katie Couric; the Entertainment Industry Foundation, represented by Board of Directors Chairperson Sherry Lansing (Founder of the Sherry Lansing Foundation), CEO Lisa Paulsen and Vice President Kathleen Lobb; Laura Ziskin; the Noreen Fraser Foundation and its executive, Noreen Fraser; Rusty Robertson and Sue Schwartz of the Robertson Schwartz Agency; and nonprofit executive Ellen Ziffren. Both Ziskin and Fraser are cancer survivors. For more information, visit http://www.standup2cancer.org.

About PAID, Inc.:

PAID, Inc., publicly traded under the ticker PAYD, is a one-stop brand management and marketing resource for music, entertainment and sports personalities and organizations, and offers AuctionInc™ online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce. Known for quality and customer service, PAID offers turnkey online, mobile, social media and traditional marketing campaigns, as well as award-winning video & film production, VIP ticketing, web site design, merchandising, ecommerce and fan community management programs. More details are available at www.PAID.com.

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