Spy Brings Devine Calloway Aboard Skate Program

The 20-year-old from Bakersfield, CA, is featured in the currentissue of The Skateboard Mag, starred in the DC's commercial during theESPN Winter X Games, and will be traveling to Ohio next month tocompete in the grand opening of the first Rob Dyrdek/DC Shoes SkatePlaza. In addition to all this work in the US, Calloway has had tworecent missions to Barcelona, Spain, while filming for the upcoming DCpromotional video.

Rob Dyrdek says, "Devine is the absolute future of skateboardingand adds a whole new dimension to the Spy skate program."

Be on the lookout for more on Devine Calloway on Spyoptic.com(http://www.spyoptic.com) in the coming months.

Calloway is also supported by DC Shoe Co., Chocolate, Elwood,Gold Wheels and Venture.

For more information on Spy's skate or snow teams, please contactChris Saydah: csaydah@spyoptic.com.

For more information on Spy, please contact Jessica Trent Nichols:760-804-8420 x 1158 or jessica@spyoptic.com.

About Spy

Spy Optic designs, develops and markets premium products for theaction sports and youth lifestyle markets. Spy's principal products,sunglasses and goggles, target the action sports market, includingsurfing, skateboarding, snowboarding, and motocross, and the youthlifestyle market within fashion, music, and entertainment. Spy'sinnovative proprietary products utilize high-quality materials,handcrafted manufacturing processes and engineered optical lenstechnology to convey premium quality, contemporary style, andprogressive design. Spy is a wholly owned subsidiary of Orange 21,Inc. (NASDAQ:ORNG).

Safe Harbor Statement

Safe Harbor Statement under the Private Securities LitigationReform Act of 1995: Certain statements contained in this press releaseare not historical facts and may be considered forward-lookingstatements, which are based upon a number of assumptions concerningfuture conditions that ultimately may prove to be inaccurate. Suchforward-looking statements are subject to risks and uncertainties andmay be affected by various factors that may cause actual results todiffer materially from those in the forward-looking statements,including: the ability to identify and maintain qualifiedmanufacturing partners; the ability of the company to integratelicensing arrangements without adversely affecting operations; theability to continue to develop and produce innovative new products andintroduce them in a timely manner; the ability to coordinate productdevelopment and production processes with those partners; the abilityof those manufacturing partners and the company's internal productionoperations to increase production volumes on raw materials andfinished goods in a timely fashion in response to increasing demandand enable the company to achieve timely delivery of finished goods toits retail customers. Further information on potential risk factorsthat could affect Orange 21's business and its financial results aredetailed in its filings with the Securities and Exchange Commission,including its Registration Statement on Form S-1 declared effective onDecember 13, 2004. Undue reliance should not be placed onforward-looking statements, which speak only as of the date that theyare made.