Should You Invest in Coupang Right Now?

Coupang (NYSE: CPNG) is often referred to as the "Amazon of South Korea." It's a fast-growing e-commerce store that is following a strategy similar to its U.S. counterpart by offering a range of services like food delivery (Coupang Eats) and entertainment (Coupang Play) to supplement its online retail business.The thing is, Coupang is not trying to be the next Amazon. It started out years ago as an eBay-like marketplace. Even though Coupang was profitable, founder and CEO Bom Kim didn't like the direction in which the company was headed and decided to completely restructure the business into what it is today.Since 2018, the company has grown revenue from $4 billion to $31 billion on a trailing-12-month basis. It dominates the Korean e-commerce market. While it's uncertain how far Coupang might be able to expand beyond South Korea over the long term, the stock is offering a reasonable valuation that may undervalue its prospects in existing markets.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool