Should You Buy Roku Stock After Its Partnership With Amazon?

On June 16, Roku (NASDAQ: ROKU) announced a partnership with Amazon (NASDAQ: AMZN) that will allow advertisers access to the streaming specialist's ecosystem through Amazon's advertising platform. This agreement represents a significant move forward for Roku. Although the stock has encountered some headwinds over the past year, this new development once again highlights why Roku stock is worth investing in for those focused on the long game. Let's dig deeper into this partnership between Roku and Amazon -- as well as the rest of the former's business -- to understand why.Amazon is a notable player in the connected TV (CTV) market. However, Roku continues to reign supreme -- it holds a leading market share in the U.S. Amazon's size advantage has not allowed it to take over the top spot, and it's now partnering with its longtime rival. Amazon and Roku will combine their respective audiences, comprising 80 million households and more than 80% of CTV accounts in the U.S., and grant advertisers exclusive access to this large ecosystem through Amazon's demand-side ad platform. This is a win for Roku too. Here's why.Image source: Getty Images.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool