Sertel S.A. Selects Jacada Process Optimization Solution

Jacada Ltd. (Nasdaq: JCDA), a leading provider of unified desktop and process optimization solutions for customer service operations, today announced that Sertel S.A. has selected Jacada to link critical legacy business systems to maximize performance and extend greater accessibility for visually impaired agents within its customer service operations. The agreement was developed through Jacada reseller, Datapoint Spain. Sertel S.A. is a leading customer management company that provides multi-channel service and support including telephone, fax, Internet, SMS, Web, and e-mail. Sertel S.A. helps companies build, nurture and sustain strong customer relationships by providing significant value-added services that increase revenue and cultivate greater customer loyalty. "Our primary goal at Sertel S.A. is to deliver value added services that surpass the expectations of our clients,” said Mario Medina, communication and technology director for Sertel S.A. "Prior to this project, our visually impaired agents were not able to access the systems they needed to complete customer interactions. We selected Jacada solutions to provide extended accessibility to our business systems for these visually impaired agents in order to enhance their performance within the customer service environment.” "Demand for Jacada solutions continues to accelerate in the Spanish marketplace, and Datapoint Spain is helping companies realize the true business benefits of deploying such technology,” said Rafael Aranda, managing director for Datapoint Spain. "Sertel S.A.’s commitment to providing accessibility to systems for its entire agent population will be strengthened using Jacada, and will continue to enhance the service its customers receive.” "Companies like Sertel S.A. are continuously seeking new and innovative ways to improve performance across their agent population,” said Ofer Yourvexel, managing director and senior vice president of international sales for Jacada. "Enabling access to all systems for its visually impaired agents will not only make performing required job tasks easier, but will also streamline internal processes and improve customer satisfaction.” About Sertel S. A. Sertel, part of the ONCE Foundation in Spain, provides complete customer management using advanced multi-channel support including e-mail, Internet, SMS, fax and telephone. Sertel handles more than 25 million customer contacts annually, and has more than 750 operating sites in Spain, which service more than 300 clients across the financial services, telecommunications, tourism, insurance and utilities industries. About Datapoint Spain Datapoint is a Pan European company leader, providing global solutions in the areas of technological consultancy, installation, integration, development, formation and integral maintenance for contact centers. For more information, visit www.datapoint.com About Jacada Jacada is a leading global provider of unified service desktop and process optimization solutions that simplify and automate customer service processes. By bridging disconnected systems into a single, "intelligent” workspace, Jacada solutions create greater operational efficiency and increase agent and customer satisfaction. Founded in 1990, Jacada has more than 1200 customers and operates globally with offices in Atlanta, Georgia; Herzliya, Israel; London, England and Munich, Germany. Jacada can be reached at www.jacada.com. This news release may contain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. The words "may," "could," "would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.