ResortQuest Announces Ray Lewis as Senior Vice President of Marketing

    Business Editors

    NASHVILLE, Tenn.--(BUSINESS WIRE)--March 15, 2005--ResortQuest, North America's leading marketer and manager of vacation rental properties and brokerage services, has named Ray Lewis as senior vice president of marketing and distribution. Lewis assumed this position on Mar. 14 for ResortQuest's extensive network of 20,000 vacation condominiums, homes and villas.
    In his new position, Lewis will be responsible for advancing the development of the company's brand through advertising, database analytics, e-commerce, internet marketing, national accounts, homeowner communications and sales management. He will also be responsible for increasing distribution of the company's vacation rental products through expanded consumer access and new customer outreach strategies.
    "Ray has a strong track record of delivering innovative marketing solutions," said Mark Fioravanti, president of ResortQuest. "As a company, brand development and customer acquisition are top priorities in achieving our growth objectives. As we embark on our next growth phase, Ray's leadership in the marketing area will be essential in advancing our brand."
    Prior to joining ResortQuest, Lewis served as Managing Principal of JRL Associates, Inc., a business advisory group specializing in development and implementation of strategic growth plans. He has a proven record of developing and implementing successful strategies through multiple distribution channels and a range of diverse constituencies including franchise and affiliate networks.
    Before forming JRL Associates, Lewis served as president of a vacation travel company and was co-founder of the Global Vacation Group, Inc. He also served as EVP, Chief Marketing Officer and a member of the Executive Committee of Holiday Inn Worldwide. During his 12-year tenure, he was responsible for Global Brand Management and leadership of all worldwide marketing activities, strategic alliances, channel management and worldwide sales and was involved in the Executive leadership of the company's global franchise organization.
    Lewis holds a Bachelor of Science degree from the University of Tennessee in Knoxville, Tenn.

    About ResortQuest
    ResortQuest is the leading vacation property management company in North America, provides a one-stop resource in more than 50 premier resort destinations (www.resortquest.com). ResortQuest is the largest marketer and management company of vacation condominiums and home rentals in the U.S. and Canada, based on a portfolio of more than 20,000 vacation rental properties with a combined real estate value estimated in excess of $7.0 billion. ResortQuest employs approximately 5,000 people and is owned and operated by Gaylord Entertainment Co. (NYSE: GET), one of the largest and fastest growing companies in the hospitality and entertainment industries, based in Nashville, Tenn., that also owns and operates Gaylord Hotels and the Grand Ole Opry. For more information, visit www.resortquest.com or www.gaylordentertainment.com.

    Note: Photography is available upon request.

--30--KK/ny*

CONTACT: TBC Public Relations Mark Walsh, 646-366-1470 mwalsh@tbc.us or ResortQuest Beth Aleridge, 615-316-6828 baleridge@gaylordentertainment.com

KEYWORD: TENNESSEE INDUSTRY KEYWORD: REAL ESTATE BUILDING/CONSTRUCTION ADVERTISING/MARKETING TRAVEL MANAGEMENT CHANGES SOURCE: ResortQuest

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