26.04.2007 21:35:00
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Qwest Announces Partnerships with Hispanic Celebrities: Claudia Molina and Jose Valverde
Qwest Communications International Inc. (NYSE: Q) today announced new
partnership agreements with popular Latin TV personality Claudia Molina
and Major League Baseball player Jose Valverde. Molina and Valverde will
serve as spokespersons for Qwest as part of ongoing efforts to showcase
Qwest’s longstanding commitment to the
Hispanic community.
In association with Qwest, Molina and Valverde will make appearances at
cultural events in Phoenix, Tucson and Denver, as well represent Qwest
in various media campaigns.
"Qwest is thrilled to have Claudia Molina and
Jose Valverde help us illustrate our dedication to serving diverse
communities,” said Hector Placencia, director
of multicultural marketing at Qwest. "Each of
these talented individuals has true charisma and strongly resonates with
Hispanic customers.”
Molina currently appears as a presenter on Univision's program, "Sabado
Gigante,” and has been a host and reporter on
Univision's popular sports program, "Republica
Deportiva.” She has also made appearances on
additional programs airing on Univision, Telefutura local television and
radio shows in the United States, Colombia, Costa Rica and Mexico.
Valverde, a popular player who is nicknamed "Papa
Grande,” is a pitcher for the Arizona
Diamondbacks.
The sponsorship announcements closely follow the launch of Qwest’s
new Spanish-language TV advertisements airing in communities in Arizona,
Colorado, New Mexico, Minnesota, Utah, Oregon and Washington. Throughout
the company's local-service region, Qwest provides the Espíritu
de Servicio (Spirit of Service) to Hispanic customers. Qwest has created
several products tailored to the Hispanic market, such as Qwest®
Plan Latino, a long-distance calling plan with reduced rates to Mexico
and Latin American countries.
About Qwest
Qwest offers a unique and powerful combination of managed voice and data
solutions for businesses, government agencies and consumers –
locally and throughout the country. Customers coast to coast are turning
to Qwest's industry-leading national fiber optic network and its Spirit
of Service for quality products and superior customer experience. Qwest
is a participant in Networx, the largest communications services
contract in the world, to provide leading-edge voice, data and video
services. For more information on Qwest, and its various operating
subsidiaries, please go to www.qwest.com.
For information about the products and services Qwest is offering in the
Networx contract, visit www.gsanetworx.com.
The Qwest logo is a registered trademark of Qwest Communications
International Inc. in the U.S. and certain other countries.
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