Phoenix New Media Says CEO Takes Up COO Role Of Phoenix TV

(RTTNews) - Phoenix New Media Limited or ifeng (FENG), a new media company in China, said Shuang Liu, the Chief Executive Officer of the company, has accepted the appointment by the board of directors of Phoenix Satellite Television Holdings Limited or Phoenix TV to be its Chief Operating Officer, effective immediately. Liu will continue to be the CEO of ifeng.

Phoenix TV is a leading Chinese language satellite television based in Hong Kong and the parent company of ifeng.

Phoenix TV aims to significantly increase its focus on convergence of its TV and Internet properties. The promotion of Liu embodies this strategic shift to increasingly focus on these opportunities and challenges associated with its audiences, content providers and advertisers, the firm said.

The key initiative for Liu's new COO position at Phoenix TV is to accelerate the convergence of TV, Internet and mobile platforms of the two companies.