Peet's Coffee & Tea, Inc. to Present at Two Conferences in September

Peet's will present at the Prudential Equity Group 14th AnnualBack-to-School Consumer Conference, which will be held at the MarriottLong Wharf in Boston, Massachusetts, on Wednesday, September 7, 2005at 4:30 p.m. ET.

The following week, Peet's will present at The ThinkEquityPartners LLC Third Annual Growth Conference, which will be held at TheRitz Carlton Hotel in San Francisco, California on Thursday, September15 at 9:30 a.m. PT.

Both presentations will be broadcast live on Peet's Web site athttp://investor.peets.com/Medialist.cfm. To access the live Webcasts,please go to the Web site beforehand to download and install anynecessary audio software. A replay of each Webcast can be accessedapproximately 24 hours after the conclusion of the presentations andwill remain on www.peets.com for 90 days after each scheduledconference.

ABOUT PEET'S COFFEE & TEA, INC.

Founded in Berkeley, Calif. in 1966, Peet's Coffee & Tea, Inc. isa specialty coffee roaster and marketer of fresh, deep-roasted wholebean coffee for home and office enjoyment. Peet's fresh-roastedcoffee, hand-selected tea and related items are sold in severaldistribution channels including specialty grocery and gourmet foodstores, online and mail order, office and restaurant accounts andcompany-owned stores throughout the United States. Peet's is committedto strategically growing its business and to maintaining a uniqueculture and focus on customer satisfaction. For information aboutPeet's Coffee & Tea, Inc., visit www.peets.com or call 1-800-999-2132.Peet's Coffee & Tea, Inc. shares are traded under the symbol PEET.