Panasonic selects CSR’s SiRFstarIII for new range of mainstream hybrid digital cameras

CSR (LSE: CSR) today announced that its SiRFstarIII architecture features in Panasonic’s new DMC-ZS7 and DMC-TZ10 hybrid digital cameras targeted at mainstream consumers. SiRFstarIII enhances the travel photography experience by providing end users with the ability to not only geo-tag their images with longitude and latitude information, but also enabling access to real-time location information on the country, city or landmark where the camera is being used during both capture and play back modes.

The SiRFstarIII architecture, with its low-power, high-performance satellite signal processor, is one of the most widely deployed GPS architectures, powering a broad range of portable devices. With its SiRFInstantFix™ technology, SiRFstarIII boasts an extremely fast time-to-first-fix (TTFF) in most environments and even in areas of weak satellite signals. Integrated into the new DMC-ZS7 and DMC-TZ10 models, SiRFstarIII provides users of Panasonic’s hybrid models with proven and reliable location awareness and functionality, without significantly impacting the battery of the camera.

"With GPS functionality a must-have in new cameras, we needed a chip that would not only provide a quick and accurate position fix, but be able to do this in busy urban environments and without draining the battery,” said Mr Tomozawa, Group Manager, Panasonic. "CSR’s SiRFstarIII chip is a proven technology that not only met, but actually exceeded all of the criteria we were looking for. As leading providers of GPS functionality, CSR’s SiRFstarIII will importantly provide our customers of the DMC-ZS7 and DMC-TZ10 cameras with real-time location information for their content.”

"Location functionality has quickly become a must have feature in nearly all portable devices and SiRFstarIII is one of the most widely deployed architectures for these applications today,” said Anthony Murray, Senior Vice President of CSR’s Audio and Consumer Business Unit. "Panasonic’s latest cameras are a great example of devices that will actually enhance their customers’ experiences, not only providing users with geo-tagging functionality, but also with real-time location information on the landmark they’re shooting or the city that they're in, and its SiRFstarIII makes this all possible.”

The GPS functionality of the DMC-ZS7 and DMC-TZ10 make them ideal for travel photography and video capture. The geo-tagging feature with embedded longitude and latitude information allows users to share and upload content to maps on social media websites for sharing with friends and family. The ZS7 also shows the name of the county, city, and landmarks using the internal data to give users real-time information when taking shooting content and also during play back modes. The GPS works with the internal clock of the camera to automatically adjust it to the local time and to change again when you return home.

The DMC-ZS7 and DMC-TZ10 cameras are available now.

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About CSR

CSR plc is a leading provider of multifunction connectivity, location and audio platforms. CSR’s technology portfolio includes Bluetooth, GPS, FM, Wi-Fi (IEEE802.11), UWB, NFC and other technologies to enable silicon platforms that incorporate fully integrated radio, baseband and microcontroller elements. CSR’s Connectivity Centre is designed to enhance the user experience with mainstream mobile devices by intelligent integration of multiple wireless connectivity and location-awareness technologies. CSR’s Location Platforms are complemented by wireless connectivity and multimedia capabilities for high-volume mobile consumer devices and commercial applications.

CSR’s technology has been adopted by market leaders into a wide range of mobile consumer devices such as mobile phones, automobile navigation and telematics systems, portable navigation devices (PNDs), wireless headsets, mobile computers, mobile internet devices, GPS recreational devices, digital cameras, mobile gaming, plus a wide range of personal and commercial tracking applications.

More information can be found at www.csr.com

Cautionary Note Regarding Forward Looking Statements

This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to the selection by Panasonic of CSR’s SiRFstarIII for Panasonic’s new hybrid digital cameras and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ‘enhances’, ‘providing’, ‘enabling’, ‘provides’, ‘impacting’, ‘will’, ‘make’, ‘allows’, ‘shows’, ‘boasts’ and other similar expressions. Availability and functionality of CSR’s SiRFstarIII, Panasonic’s DMC-ZS7 and Panasonic’s DMC-TZ10 are subject to change. Any future release of CSR’s SiRFstarIII, Panasonic’s DMC-ZS7 or Panasonic’s DMC-TZ10 or planned modifications to such products’ capability, functionality or feature are subject to ongoing evaluation by CSR and Panasonic, and may or may not be implemented and should not be considered firm commitments by CSR or Panasonic and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.