NYTimes.com Relaunches Autos Section with Enlarged Dealer Inventory Da

NYTimes.com Relaunches Autos Section with Enlarged Dealer Inventory Database and Revved up Search Functionality

    Publishing Writers/Business Editors/Automotive Writers

    NEW YORK--(BUSINESS WIRE)--Jan. 18, 2005--NYTimes.com announced today the relaunch of its Autos section (www.nytimes.com/autos), which provides readers with easier access to car reviews, auto industry articles and features from The Times, as well as the ability to quickly search among more than 25,000 cars. The section also offers improved search capabilities and lead generation tools powered by CareerCast, allowing readers to quickly research new and used cars by price, make, model and/or year, to find the best prices and deals.
    "Cars are a major investment and we are pleased to streamline the process for our readers who want to search for thousands of cars from participating dealers nationwide, read trusted reviews, compare prices and find out where they can buy the car quickly and easily," said Leonard M. Apcar, editor in chief, NYTimes.com. "The depth and breadth of auto information on the enhanced section cuts through the clutter of promotional Web sites and makes the section a must-read for objective auto news, as well as tools and information."
    "The new Autos section provides a complete service for buyers and sellers alike," said Rick Miller, CEO of CareerCast Inc. "We are pleased to work with NYTimes.com as their vendor of choice to deliver a fully integrated and high performance site which brings together the auto content and inventory from multiple sources, (including dealer inventory, print classified ads and on-line for-sale-by-owner advertisers) all within an extremely user-friendly experience."
    NYTimes.com/autos features a new horizontal navigation structure with five areas:

--	Automobiles Home - Buy or learn more about new or used cars by make, model, year, car type or even search among the newest cars. Features include "Behind the Wheel," which showcases the latest car reviews, "This Week in Autos" top 10 lists from Edmunds, comprehensive autos news from The Times, and eye-catching multimedia features.
--	Research a Car - Read New York Times reviews, look up a car's True Market Value based on real sales data, see what deals are available, learn about vehicle features, see a car's road test and safety ratings, compare vehicles and map out next steps towards purchase. Edmunds.com reviews are also available.
--	Buy a Car - Locate new or used car inventory by make, model, price and car type.
--	Find a Dealer - Find local dealers by ZIP code and then request a price quote or get more information about the vehicle quickly and with no obligation to purchase the vehicle. This is a free service provided by Edmunds.com.
--	Sell Your Car - Reach The New York Times audience with your ad. Upload up to six photos of the vehicle for sale with limited space for description. The purchase of an ad also allows sellers to list all of the features on the vehicle, preview the ad before it is published and log in to edit the ad anytime.

    A special Detroit Auto show section will continue to be updated on NYTimes.com/autos, which provides comprehensive coverage of the show, including Times journalism as well as content only available at NYTimes.com. For example, readers are offered Multimedia features showcasing vibrant images of the latest cars that are paired with interviews from the car designers themselves, a "First Glance" of cars introduced at the show, and authoritative articles from trusted Times reporters. "Reporters Notebook" provides a first-hand account of breaking news, interesting revelations and industry tidbits supplied in note format similar to a blog.
    The redesigned section provides highly targeted, product-focused opportunities for advertisers. Automobile advertisers have the ability to target offers through placement against relevant content with banner ads, contextual commerce ads and sponsorships. Additionally, the weekly Drive Times e-mail newsletter, which gives readers an insider look in the automotive world, currently reaches nearly 80,000 subscribers.

    About The New York Times Company

    The New York Times Company (NYSE: NYT), a leading media company with 2003 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York City radio stations and more than 40 Web sites, including NYTimes.com and Boston.com. For the fourth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2004 list of America's Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

    About CareerCast, Inc.

    CareerCast develops interactive classified advertising software (job board, real estate and automotive solutions) for the Internet's leading media companies and web portals. CareerCast's enterprise-class software platforms deliver a private label application integrated seamlessly within online classified advertising offerings, enabling organizations to build and manage the largest, most valuable and highest quality communities of buyers and sellers.

    This press release may be found at www.nytdigital.com and www.nytco.com

--30--SS/ny*

CONTACT: For NYTimes.com Kathy J. Park, 212-556-4059 kpark@nytimes.com or For CareerCast, Inc. Terry Baker, 760-692-4131 terry@careercast.com

KEYWORD: NEW YORK INDUSTRY KEYWORD: CONSUMER/HOUSEHOLD PUBLISHING ADVERTISING/MARKETING AUTOMOTIVE PRODUCT SOURCE: The New York Times Company

Copyright Business Wire 2005