New Marketing Compliance Training Guide Just Released Compliance and Pharmaceutical Selling

Marketing compliance has received a great deal of attention overthe past few years--from OIG, HIPAA, and PDMA to PhRMA marketingguidelines--with many companies creating formal systems to ensure thatbusiness practices are conducted with the utmost integrity. The USDepartment of Justice acknowledged that in 2005, more than 125 actionsinvolving more than 500 pharmaceutical products are currently underinvestigation.

In today's world, biopharmaceutical sales representatives must beup-to-date with the dynamically evolving complexities of marketingcompliance. Compliance and Pharmaceutical Selling is designed to trainrepresentatives on the legal and regulatory framework for marketingcompliance, while also providing the practical, real-world knowledgeto guide reps toward appropriate interactions in the field. The guideis part of an entire curriculum designed to address regulatory issuesand help companies instill a culture of compliance.

Compliance and Pharmaceutical Selling is a user-friendly guidethat explains the regulations, guidelines and appropriate activitiesthat is 'must know' information in today's marketplace," statesShelley Spencer, President and COO of Total Learning Concepts. "Theguide helps representatives navigate the intricacies of marketingcompliance and, supports companies who are developing a culture ofcompliance in their organization, while helping to reduce thecompany's risk. Compliance and Pharmaceutical Selling should be partof a core curriculum for any biopharmaceutical company's compliancetraining program."

Compliance and Pharmaceutical Selling includes information on:

-- Laws, regulations and guidelines affecting marketing compliance,

-- Initiating and participating in promotional activities,

-- Arranging for sponsorship of educational programs and grants,

-- Reporting prices and facilitating product reimbursement, and

-- Interacting with patients.

For more information about Compliance and Pharmaceutical Sellingor to order the guide, contact Carrie Plantamura at 617-937-2813 orBrian Addesa at 617-937-2831.

About Total Learning Concepts

Total Learning Concepts, a leading provider of pharmaceutical andbiotech sales training, merges the expertise of their 20 year legacywith training that is timely, innovative and groundbreaking. TLC hasdeveloped customized training materials used to launch more than 90pharmaceutical products worldwide, many of which are industryblockbusters. TLC is committed to providing real-world training thatcan be practically applied for immediate results and outstandingimpact. For more information regarding Total Learning Conceptsofferings, contact Shelley Spencer, President and COO at 617-937-2833.The company's website is at www.tlconline.com.

About Publicis Healthcare Communications Group

Publicis Healthcare Communications Group (PHCG), a member ofPublicis Groupe S.A., is the largest healthcare communications groupin the world. Worldwide healthcare services include Advertising,Medical Education, Sales and Marketing, Medical and ScientificAffairs, and Healthcare Consulting. PHCG offers its clients astrategic partnership, a strong focus on ensuring value for theirmarketing spend, and exceptional performance on their assignments.Publicis Groupe (Euronext Paris: 13057, NYSE: PUB) is the world'sfourth largest communications group, and a world leader in mediacounsel and buying. Services are provided in 104 countries on fivecontinents.