New Healthy Oatmeal: MODERNS OATS Delivers Contemporary Taste and Style

IRVINE, Calif., Sept. 24, 2013 /PRNewswire/ -- It's super food, super fast, and it's bringing mod to mornings. Innovative Beverage Concepts Inc. is pleased to announce the launch of MODERN OATS, an all-natural, gluten-free oatmeal option for today's discerning consumer. The convenient new grab-and-go oatmeal cups are packed with whole rolled oats and healthful blends of superfruits, nuts and seeds, while the packaging boasts a colorful, contemporary look that pops on the shelf. The products are available on Fab.com for a limited time to mark the launch, and are available anytime at www.ModernOats.com.  

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"Oatmeal is a hot item right now, but there was nothing on the market that spoke to the modern consumer – everything pointed to frumpy and old-fashioned," said Richard Principale, president and chief executive officer for Innovative Beverage Concepts, a leading coffee house food and beverage brand. "People care about the packaging in their hand both at home and especially when they eat on the run. We wanted to develop a product that not only tasted delicious and met the dietary and environmental values of today's conscious eaters, but that also appealed to their personal style and tastes."

MODERN OATS are non-GMO certified and crafted with the most nutrient-rich, protein-rich, certified gluten-free whole rolled oats. The oats are naturally grown and harvested in small farms throughout North America's upper Midwest. The oats are also minimally processed and are the highest quality available on the market, which makes for a hearty grain texture in the bowl as opposed to a paste-like mush.

Once harvested, the oats are steamed and sized, then paired with a carefully selected blend of flavorful and antioxidant-rich superfruits, along with nuts and seeds rich in omega-3; the recipes are lightly sweetened with organic evaporated cane juice. MODERN OATS is available in six gourmet flavors: Apple Walnut; 5 Berry; Goji Blueberry; Mango Blackberry; Chocolate Cherry, and Nuts & Seeds. All flavors are sodium and cholesterol-free and provide an excellent source of dietary fiber and protein.

MODERN OATS are packaged in portable, recyclable 2.6-ounce cups and provide the ultimate in convenience. Just add hot water, wait three minutes, stir and enjoy! MODERN OATS makes for a quick and healthy breakfast at home, while maneuvering the commute, hitting the course, hiking the trail, or getting in an energy-sustaining snack at the office. It is also vegan, Kosher – Parve and Halal certified to appeal to a variety of diets.

MODERN OATS sells in six-cup variety packages for $19.50 MSRP or a 12-pack variety for $39.50 MSRP. It is available for consumer purchase at www.modernoats.com, and wholesale options are available for coffee shops, cafes, fitness centers, specialty shops and more. Contact customerservice@modernoats.com for wholesale inquiries.   

About Modern Oats, Inc.  
Launched in 2013, MODERN OATS is changing consumers' perception of "old fashioned" oatmeal by providing a contemporary lineup of gourmet oatmeal cups suitable for at-home or on the move. MODERN OATS is all-natural, non-GMO certified, gluten-free and packed with the finest organic ingredients including whole rolled oats, antioxidant-rich superfruits and omega-3-rich nuts and seeds. MODERN OATS is a brand of Innovative Beverage Concepts, Inc. based in Irvine, Cali. For more information, please visit www.modernoats.com.  

Media Contact: Kelsey Richards, Duo PR for Modern Oats, Kelsey@duopr.com, 206.445.1498

SOURCE Modern Oats, Inc.