Metrosexuals Are a Rare Species: Shopzilla Survey Reveals Men Need Grooming Guidance

Word Spy defines the term "metrosexual," (met.roh.SEK.shoo.ul) n.,as an urban male with a strong aesthetic sense who spends a great dealof time and money on his appearance and lifestyle, a la James Bond,Brad Pitt, Jude Law and Richard Gere - but it takes work to achievethose stylish looks. What's happened to the real life dapper men?

Men Don't Like Change

Since the frequent use of the term "metrosexual" began in 2003,the number and variety of male grooming products has greatlyincreased. However, more than half (53%) of the men surveyed said theydo not pay attention to products marketed to them and simply stick towhat they know already. A majority (65%) of the men say they buy namebrand grooming products, while 33% buy whatever is on sale at theirlocal grocery store, drug store or mass retailer.

"Men want to look and feel attractive, but the average guy is justnot as proactive as the average gal when it comes to researching andbuying skin care products. Most men get set in their ways when itcomes to a grooming routine," said Helen Malani, Shopzilla's chiefshopping expert. "A quick search on Shopzilla for men's groomingproducts can be the beginning to bringing out the 'inner Bond' in anyman."

Hair We Go

By far, the most popular grooming product is shampoo, with 89% ofthe men surveyed purchasing this product. More than half (58%) of themen surveyed described the process of styling their hair as "wash andgo," compared to only (31%) of the women surveyed. One-fifth (19%) ofmen use hair gel or mousse when doing their hair.

Men Don't Want To Get Caught!

Mass retailers such as Wal-Mart and Target are the most popularplaces to purchase grooming products (65%), followed by drug storesand grocery stores. Men are more likely to do their shopping forgrooming products from their local grocery store (47% of men comparedto 41% of women). While male respondents in the survey said they'd beopen to the idea of receiving grooming products as a gift, the numbersindicate that they are not likely to purchase these productsthemselves. Women agree, since 92% of women who buy men's groomingproducts buy them for their husbands or boyfriends.

Of the men buying grooming products, 64% spend less than $25 amonth on their purchases. While only 10% of the men surveyed wouldshop online for grooming products, they are twice as likely to do socompared to women to avoid being seen browsing in public.

So is there still hope for wives, girlfriends or significantothers who desire a fresher smelling, less hairy and overall morecoifed man in their lives?

"Yes!" said Mya Walters, 30, marketing specialist. "Once myboyfriend saw how people at work were noticing him more after shaving,using a nice cologne and wearing a crisp dress shirt, he startedadding new elements to his regimen like matching socks!"

About The Study:

The study, conducted by BizRate.com, a division of Shopzilla,Inc., was based on a point-of-sale survey of 1,301 online buyers fromMarch 27 - 29, 2006.

About Shopzilla, Inc.:

Shopzilla, formerly BizRate.com, is the most powerful andeasiest-to-use shopping search site on the Web. With an index of morethan 30 million products from more than 67,000 stores, Shopzilla usesShopRank, a proprietary patent-pending algorithm, to help shoppersinstantly find virtually anything on sale from anyone, anywhere on theWeb at the best price. Shopzilla also features powerful comparisontools and BizRate consumer reviews of stores and products, the Web'slargest and most trusted consumer feedback network. Every weekShopzilla prepares millions of shoppers to make smarter, moreconfident purchases and sends them directly to the checkout page ofthousands of online merchants. Shopzilla also operates the BizRateconsumer feedback network which collects approximately 1 million freshreviews per month. Shopzilla powers shopping search for many of theWeb's largest consumer sites including AOL, Lycos, Time Warner'sRoadRunner, and many others. Founded in 1996, the Los Angeles-basedcompany also operates sites in the United Kingdom, France, andGermany. Shopzilla is owned by The E.W. Scripps Company (NYSE:SSP -News), a diverse media concern with interests in national televisionnetworks, newspaper publishing, broadcast television stations, TVretailing and licensing and syndication. For more information, visitwww.shopzilla.com, the smarter way to shop.
5 TIPS FOR BASIC MANSCAPING

1) Shave WITH the grain to avoid ingrown hairs.
2) Don't be afraid to wax parts of your body for hair removal. In this
case, wax AGAINST the grain.
3) Shave in the shower. The steam helps your pores to open, allowing
for a cleaner shave.
4) Exfoliate. It gets rid of dead skin cells, which cause acne and
ingrown hairs.
5) If you cut yourself shaving, use a styptic pencil to stop blood
flow.

SHOPZILLA GROOMING TOOLS FOR MEN

Men's Hair Care for under $10: http://www.shopzilla.com/8B--Hair_Care
__Men_-_att256143--266316-__cat_id--90

Shaving Travel Accessories for under $40: http://www.shopzilla.com/8B
--Travel_Accessories___40_-_att259818--34400-5923__cat_id--10010800__
keyword--shave

Shaving Accessories from $1.79 to $342: http://www.shopzilla.com/7S--
Shaving_Appliances__Men_-_att256143--266316-__cat_id--22010__keyword--
shave__show--80__sort--7

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exist.)