KANA Webinar to Discuss What Makes Web Self-Service Really Work

KANA Software, Inc. (OTCBB: KANA.OB), a world leader in multi-channel customer service, today announced that it will host an hour-long webcast with KMWorld magazine titled, "What Makes Web Self-Service Really Work,” on Tuesday, April 22, 2008 at 11:00 AM PDT/ 2:00 PM EDT. Andy Moore, publisher of KMWorld magazine, and Kate Leggett, director of product strategy for KANA, will answer questions including what makes some companies successful at self-service, while most others fail; and why are some companies able to achieve the benefits of Web self-service—a better experience for customers and reduced costs for the enterprise— while others fall short. The webcast will provide specific strategies highlighted by real-world examples of self-service sites that work. Participants will also give attendees the ingredients necessary to quickly improve the service experience customers are asking for in self-service portals. During this webcast, attendees will learn how to: Maximize online experiences so customers can quickly find answers; Make knowledge elements easier to find and more relevant to the customer’s issue; Uncover the secrets of faster authoring and distribution of key knowledge. Who: Mr. Andy Moore, publisher, KMWorld magazine Ms. Kate Leggett, director of product strategy, KANA Software What: "What Makes Web Self-Service Really Work” When: Tuesday, April 22, 2008 11:00 AM PDT/2:00 PM EDT Where: Register for this informative one-hour web-seminar at: http://www.kmworld.com/Webinars/Details.aspx?EventID=288 About KANA KANA is a world leader in multi-channel customer service. KANA's integrated solutions allow companies to deliver consistent, managed service across all channels, including email, chat, call centers and Web self-service, so customers have the freedom to choose the service they want, how and when they want it. KANA's clients report double-digit increases in customer satisfaction, while reducing call volumes by an average of 20 percent. KANA's award-winning solutions are proven in more than 600 companies worldwide, including approximately half of the world's largest 100 companies. For more information visit www.kana.com NOTE: KANA is a registered trademark of KANA Software, Inc. All other company and product names may be trademarks of their respective owners.