JCPenney Welcomes Shoppers to New Store in Montgomery; Grand Opening C

    Business Editors

    PLANO, Texas--(BUSINESS WIRE)--March 4, 2005--JCPenney (NYSE:JCP) is offering shoppers a fresh, fun and more convenient way to experience great brands and value prices with the grand opening of the JCPenney department store at Eastdale Mall, located at 1236 Atlanta Hwy. in Montgomery, Ala. The celebration begins with a ribbon-cutting on Wednesday, March 9, at 9 a.m.
    Throughout grand opening week, customers can register for great prizes, including an Entertainment Package with a 42-inch Sony plasma television and DVD player as well as a Notebook VAIO PC with 15" LCD display. In addition, 10 lucky shoppers will win $500 gift cards to be used toward any JCPenney purchase. Other activities include product demonstrations and special discounts for the entire family.
    The new JCPenney store at Eastdale Mall, covering 93,644 square feet, is a new format designed for greater shopping convenience. In addition to JCPenney's tremendous offering of fashion, quality and value, customers will experience wider aisles for shopping carts, improved lighting and expedient customer service centers. The new store layout helps shoppers easily locate major brands such as Arizona Jean Co., Chris Madden for JCPenney Home Collection, SouthPole, Worthington, Stafford, Mudd, Bisou-Bisou, Oshkosh, St. John's Bay, Colin Cowie for JCPenney Home Collection and more.
    Reflecting the company's "It's All Inside" message, the store's full-service salon offers professional hair styling services, spa pedicures and manicures, skin care services, waxing services and quality products. The salon also features top products, such as Redken, Matrix, BioSilk, and Sebastian. In addition, customers can place orders or pick up catalog and Internet purchases at the store's catalog desk.
    "We built this store from the customer's point of view," said Store Manager Jim James. "Now, we're really getting the best of both worlds -- a brand-new store and a location where we already have a strong and loyal customer base. We're inviting everyone to come and celebrate with us."
    JCPenney has proudly served the Montgomery community for nearly 70 years! The company contributes approximately 180 jobs to the local economy.
    JCPenney at Eastdale Mall will operate from 9:00-9:00 Monday-Saturday and from 12:00-6:00 on Sundays.

    About JCPenney

    JCPenney is one of America's largest department store, catalog, and e-commerce retailers, employing approximately 150,000 associates. The company operates 1,020 JCPenney department stores throughout the United States and Puerto Rico, and 61 Renner department stores in Brazil. JCPenney Catalog, including e-commerce, is the nation's largest catalog merchant of general merchandise, and jcpenney.com is one of the largest apparel and home furnishings sites on the Internet. For additional information, visit www.jcpenney.net.

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CONTACT: JCPenney, Plano Quinton Crenshaw, 972-431-5581 qcrensha@jcpenney.com or Brenda Romero, 972-431-3044 blromero@jcpenney.com

KEYWORD: ALABAMA TEXAS INDUSTRY KEYWORD: CONSUMER/HOUSEHOLD APPAREL/TEXTILES RETAIL SOURCE: J. C. Penney Company, Inc.

Copyright Business Wire 2005