JCDecaux wins the exclusive advertising contract for the Madrid metro

Regulatory News:

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that, following a competitive tender, it has been awarded the contract for the operation of the entire advertising concession for Madrid’s metro network. This 8-year contract with "Metro de Madrid” will include main products, digital and experiential advertising in addition to the TV channel and advertising podiums within the metro. Since 2007, JCDecaux has offered experiential and traditional advertising solutions in a number of extensions to the underground railway network. JCDecaux will now manage all the commercial advertising space across Madrid’s metro.

The Madrid metro is the largest underground transport network in Spain, carrying nearly 1.6 million passengers daily; approximately 35% of all Madrid residents are regular users. It is renowned worldwide for its speed, modernity and quality of service. This network is constantly being extended and currently operates 324 kilometres of tracks.

This award strengthens JCDecaux’s position as the No.1 Outdoor Advertising Company in Spain, with exclusive advertising contracts for the Barcelona and Bilbao metros in addition to the Madrid metro. The new contract underlines the relevance and creative excellence of JCDecaux’s portfolio of products in metro networks around the world and further consolidates its leadership at a time when new digital solutions are increasing the attractiveness of these environments among rapidly growing audiences.

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: "The decision by 'Metro de Madrid' to choose JCDecaux demonstrates not only the quality of the Group’s new digital media offering but also the relevance of its commercial vision. As the exclusive operator for all advertising solutions in the metro we will be able to make substantial investments and create real synergy for our commercial offering, giving a significant boost to our drive to roll out powerful and innovative solutions. The Madrid metro will become a showcase for advertising excellence in the urban community of Madrid, thanks to the quality and diversity of the advertising solutions that we will introduce.”