Jackson(SM) Nine-Month Sales Rise 20% to Nearly $10 Billion

Jackson National Life Insurance Company® (Jackson) recorded total sales of more than $9.9 billion during the first nine months of 2007, up 20 percent from the same period a year ago. Retail sales in Jackson’s core life insurance and annuity product lines increased 21 percent year over year during the first nine months of 2007 to $8.3 billion, driven by a 33-percent year-over-year increase in variable annuity (VA) sales to $6.8 billion. "Jackson continues to gain variable annuity market share by outperforming industry growth rates,” said Clark Manning, Jackson’s president and chief executive officer. "Through the expansion of our distribution organization and the execution of new product and technological initiatives, Jackson is consistently providing advisors with the innovative tools and value-added support they need to design customized retirement solutions for their clients.” Jackson, an indirect wholly owned subsidiary of the United Kingdom’s Prudential plc (NYSE:PUK), ranked 11th in VA new sales in the first half of 2007, up from 12th in the first half of 2006.1 Jackson’s market share of VA sales was 5.1 percent in the first half of 2007, up from 4.3 percent in the first half of 2006.1 In the independent broker-dealer channel, Jackson’s market share of VA sales was 11.3 percent in the first half of 2007, up from 10.4 percent in the prior year period.1 "Our relationship-based distribution model has been a key component of Jackson’s sales success and we intend to further lever that advantage going forward,” said Clifford Jack, executive vice president and chief distribution officer for Jackson and incoming chairman of the National Association for Variable Annuities (NAVA). "We expanded our wholesaling force by 30 percent in the first half of the year and launched a Web-based Living Benefits Selection Center last month to help simplify the process of selecting VA optional living benefits.” During the first nine months of 2007, Jackson launched a new fixed index annuity, a new universal life product and a new variable annuity and, through a subsidiary, introduced a new line of retail mutual funds. The company also added three new guaranteed minimum withdrawal benefits, a guaranteed minimum accumulation benefit and several new investment options to its line of variable annuities. Jackson’s fixed annuity sales totaled $838 million through the first nine months of 2007, compared to $940 million during the same period in 2006. During the first half of 2007, Jackson ranked sixth in sales of traditional individual deferred fixed annuities with a market share of 3.3 percent, up from seventh with a market share of 2.9 percent during the first six months of 2006.2 Through the first nine months of the year, sales of Jackson’s fixed index annuities (FIAs) totaled $679 million, versus $794 million during the same period a year ago. Second quarter 2007 marked the eighth consecutive quarter during which Jackson ranked first in FIA sales through banks.3 Life insurance sales of $37 million during the first nine months of 2007 were 10 percent higher than the same period last year. Sales of Jackson’s institutional products, a market in which the company participates on an opportunistic basis, were nearly $1.6 billion, up 13 percent from the first nine months of 2006. Jackson subsidiary Curian Capital, a registered investment advisor providing fee-based separately managed accounts through an innovative technology platform, collected a record $963 million in deposits during the first nine months of 2007, an increase of 56 percent from the prior year period. Curian’s deposits exceeded $100 million in seven of the last eight months and, by September 30, 2007, the firm had accumulated $3.3 billion in assets under management. In March 2007, Curian introduced a Simplified Proposal Process that reduces the time required to create a customized investment portfolio to only 10 minutes. 1Source: The Variable Annuity Research and Data Service (VARDS)/Morningstar, Inc. Latest industry data available. 2Source: LIMRA. Latest industry data available. 3Source: The Kehrer-LIMRA Report. Latest industry data available. Before investing in variable products, investors should carefully consider the investment objectives, risks, charges and expenses of the variable product and its underlying investment options. The current contract prospectus and underlying fund prospectuses, which are contained in the same document, provide this and other important information. Please contact your representative or the Company to obtain the prospectuses. Please read the prospectuses carefully before investing or sending money. About Jackson National Life Insurance Company With nearly $80 billion in assets (GAAP unaudited)(a), Jackson National Life Insurance Company (Jackson) is an industry leader in variable, fixed and fixed index annuities. The company also sells life insurance and institutional products. Jackson markets its products in 49 states and the District of Columbia through independent and regional broker-dealers, financial institutions and independent insurance agents. Jackson’s subsidiary, Jackson National Life Insurance Company of New York®, similarly markets variable and fixed annuities in the state of New York. Through its affiliates and subsidiaries, Jackson also provides asset management, retail mutual funds and retail brokerage services. For more information, visit www.jnl.com. (a) Jackson had $79.8 billion in total assets (GAAP unaudited) and $72.2 billion in policy liabilities (GAAP unaudited) set aside to pay primarily future policyowner benefits (as of 6/30/07). Annuities and life insurance are issued by Jackson National Life Insurance Company (Home Office: Lansing, Michigan). Variable products are distributed by Jackson National Life Distributors LLC. May not be available in all states and state variations may apply. These contracts have limitations and restrictions, including possible withdrawal charges, recapture charges and excess interest adjustments. Contact your representative or the Company for more information. Variable products involve investment risks and may lose value. The long-term advantage of the benefit options will vary with the performance of the variable investment options you select and the length of time you own your annuity. Under certain market conditions, the cost of the options may exceed the actual benefit. All guarantees are backed by the claims-paying ability of Jackson National Life Insurance Company and do not apply to the principal amount or investment performance of the separate account or its underlying investments. The value of the variable product fluctuates with that of the underlying portfolios. Please remember that a Jackson annuity is intended to be a long-term, tax-deferred vehicle for retirement. An annuity's earnings are taxable as ordinary income when withdrawn and, if taken before age 59 1/2, may be subject to a 10% federal tax penalty. Fixed index annuities are issued by Jackson National Life Insurance Company, Home Office: Lansing, Michigan and distributed by Jackson National Life Distributors LLC. Not available in all states and state variations may apply. These products are fixed annuities that do not participate in any stock or equity investments. Limitations and restrictions apply, including possible withdrawal charges and recapture charges. During the withdrawal charge period, the annuity’s cash value may be less than the principal allocation. For costs and complete details, contact the Company. Fixed index annuities may not be suitable for everyone. Jackson National Life Insurance Company is an indirect subsidiary of Prudential plc, a company incorporated and with its principal place of business in the United Kingdom. Prudential plc and its affiliated companies constitute one of the world's leading financial service groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. It has been in existence for over 150 years and had more than $500 billion in assets under management as of June 30, 2007. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America. The following cautionary statement is included to make applicable and take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 for any forward-looking statements made by, or on behalf of, the Company. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements which are other than statements of historical facts. However, as with any projection or forecast, forward-looking statements are inherently susceptible to a number of risks and uncertainties and actual results and events could differ materially from those currently being anticipated as reflected in such forward-looking statements. There can be no assurance that management’s expectations, beliefs or projections will result or be achieved or accomplished.