Ingenico Teams Up With Google To Facilitate Cross-border E-commerce

(RTTNews) - Ingenico Group, a provider of seamless payment, Thursday said Ingenico Payment Services, its flagship brand for digital transactions, has teamed up with Google Inc. (GOOG, GOOGL) to help online merchants boost their business abroad with a joint program called the Export Accelerator.

As a first step, Ingenico Payment and Google will launch a collaboration with an innovative pilot solution in Belgium. The Belgian market was selected as it is a multi-lingual market with great e-commerce potential.

Both companies will bundle their expertise to offer a unique combination of knowledge on payment and consumer behavior, giving merchants the answers and tools they need to make decisions on internationalization.

Ingenico said the cooperation would address a key challenge online businesses face when expanding abroad. It will be providing them with an empowering solution to explore and identify new growth opportunities, penetrate international markets and increase online revenue.

Google will provide solutions to identify export opportunities leveraging search insights, and helps online businesses to generate qualified traffic. Ingenico provides solutions to successfully convert this traffic into sales via its payment expertise and advanced technologies.