Hershey's Trust Rejects Mondelez's Buyout Bid. What Investors Need to Know.

In mid-December, some Hershey (NYSE: HSY) investors might have thought their Christmas was coming early. A media report stated that a deep-pocketed suitor had made a preliminary offer to buy out the company. If accepted, Hershey was sure to fetch a sweet premium, given its high-profile brand name and its portfolio of familiar brands, including its namesake chocolate bars, Reese's Peanut Butter Cups, and other goodies. The stock's rally lasted about as long as a hunk of chocolate placed on a live radiator. Two days later, news broke that the company's controlling shareholder rejected the suitor's bid. Here's what Hershey investors and other interested parties need to know, including whether we can expect another takeover attempt before long.The suitor was Hershey's food industry peer, snacks specialist Mondelez International (NASDAQ: MDLZ). According to Bloomberg, which in two separate articles reported Mondelez's actions, Hershey Trust felt the bid was too low. Apparently, Mondelez did not attempt to sweeten the pot with a more generous offer. Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool