29.09.2005 12:30:00
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Hallmark Channel Scores Best-Ever Ratings for Quarter and Month of September
David Kenin, Hallmark Channel's EVP of Programming, stated: "Onceagain, Hallmark Channel has outperformed itself and set an even higherstandard for the network moving forward. It has been a remarkablequarter, with each month delivering record rankings. Compared toprevious summers, we premiered more original movies and we moreaggressively counter-programmed. The success speaks for itself."
Third quarter 2005 versus third quarter 2004, Hallmark Channeldelivered several all-time-high performances in Prime Time growth,including: 1.1 household rating, up +22%; 755,000 homes, up +41%;306,000 A25-54, up +28%, and 217,000 A18-49, up +38%. The network's Q3'05 Total Day growth (vs. Q3 '04) also experienced all-time highs,including: 498,000 homes, up +42%; 234,000 A25-54, up +41%, and176,000 A18-49, up +53%.
In addition to its exceptional third quarter success, HallmarkChannel also experienced its best-ever September, and the eleventhconsecutive month in the top 10 for Total Day household ratings. InPrime Time, the channel delivered a 1.0 household rating and 721,000homes, up +25% and +41% year-to-year, respectively. Key demo deliveryalso increased year-to-year: 297,000 A25-54, up +22%, and 216,000A18-49, up +24%. In Total Day, the channel delivered 482,000 homes,up+33% over September '04; 220,000 A25-54, up +26%, and 165,000A18-49, up +30%.
Hallmark Channel continues to produce and air more original moviesthan any ad-supported cable network, with seven premieres in thirdquarter 2005 alone. The movies, "The Colt," "Back to You & Me,""McBride: Tune in For Murder," "Mystery Woman: Game Time," "McBride:Anybody Here Murder Marty," "Supernova" and "Jules Verne's MysteriousIsland" were very successful. The seven original movie premieresaveraged a 1.5 household rating and delivered nearly 1.4 millionviewers.
Source: Nielsen Media Research
About Crown Media Holdings
Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates cabletelevision channels dedicated to high quality, broad appeal,entertainment programming. The Company currently operates anddistributes Hallmark Channel in the U.S. to nearly 70 millionsubscribers. Through its subsidiary, Crown Media Distribution, LLC,Crown also distributes titles in the U.S. from its award-winningcollection of movies, mini-series and films for exhibition in avariety of television media including broadcast, cable,video-on-demand and high definition television. Significant investorsin Crown Media Holdings include: Hallmark Entertainment Holdings,Inc., a subsidiary of Hallmark Cards, Incorporated, Liberty MediaCorp., and J.P. Morgan Partners (BHCA), LP, each through theirinvestments in Hallmark Entertainment Investments Co.; VISN ManagementCorp., a for-profit subsidiary of the National Interfaith CableCoalition; and The DIRECTV Group, Inc.
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