Fairchild Sports to Expand G-Line, Hires 'Super Sarah' as Global Merchandising Manager

Schilke, a 12-year veteran of the motorcycle industry, joins HeinGerick and parent Fairchild Sports (parent company NYSE:FA) from theAmerican Motorcyclist Association where she served for seven years aswestern advertising manager for American Motorcyclist Magazine.

Schilke has extensive street and dirt motorcycle experience,including a successful career as an amateur desert and motocrossracer, where she acquired the moniker "Super Sarah." She has been astrong advocate for women motorcycle riders and is a frequently quotedspokesperson on the topic of women in motorcycling. Her personal Website, http://www.supersarah.net, is a popular spot for motorcycleenthusiasts. She holds an MBA in marketing from CSU Long Beach, andcurrently resides in Long Beach, Calif. Schilke will be located atHein Gericke's European Headquarters in Dusseldorf, Germany. She willbe charged with global marketing of the G-Line and with productevolution.

"When we launched 'G,' we told the women motorcycle riders of theworld we hear you," said Elizabeth Rakestraw, vice president ofFairchild Sports. "One of Sarah's key roles, as one so knowledgeablein the industry, is to help us continue to listen to the customer aswe grow and expand the brand and respond rapidly with products thatboth protect and are beautiful and easy to use. If you could name aperson in the world of women motorcyclists who personifies theadventure, the courage, and the responsibility of the risinggeneration of successful women who ride, it would be Sarah Schilke."

"I am intrigued by the vision of the creators of the G Line -- todevelop a quality motorcycle product for women from the ground up --as opposed to the usual method of altering a man's product to try tomake it work for a woman. The difference is obvious in the colors,styling and fit -- the G Line definitely stands out from other women'smotorcycle gear," said Schilke, who rides daily.

"I am very excited to dive in and get involved with this project.I hope to enable as many women as possible worldwide to experience ourfantastic G-Line apparel, and to ensure we work diligently tocontinuously improve the line, responding to our customers and makingG-Line a force for women motorcyclists for years to come," Schilkesaid.

Editors Note: How to Buy G-Line Now

G-Line Gear is available 24-7 at www.g-line-store.com.

The company also offers a toll-free purchase line at 888-313-2510.