Emeritus Senior Living Launches New "Family Advocates" Center

SEATTLE, Oct. 7, 2013 /PRNewswire/ -- In its ongoing commitment to enhance the lives of seniors across the country – and their families – Emeritus Senior Living is announcing the opening of its new call center, housed in its Seattle corporate headquarters. The center is staffed by Family Advocates, who work with people who are seeking senior living and care options.

"Our Family Advocates are so named, because they truly represent the needs of the family," said Karen Lucas, Vice President of Product Development and Communications. "If a family's circumstances are such that they will be better off in a situation we aren't able to accommodate, we'll say so. Then we'll provide them with the resources and information they need to ensure their care needs are met."

The Emeritus website generates more than 5,000 calls a month from people seeking information, and nearly 6,000 Internet inquiries each month, from people across the country.

"Having our own dedicated team of caring and compassionate individuals who understand senior living allows us to provide the kind of care and service our customers are seeking," said Lucas. "We can devote the necessary time to families and seniors who are just starting to navigate their senior care options, which can sometimes be confusing. Our Advocates can help them understand the wide range of alternatives and provide excellent resources to help with their decisions. Meanwhile, our communities continue to do what they do best – care for our residents."

If you have a question about senior care options, please contact a Family Advocate at 877-391-1116.

About Emeritus Senior Living

Emeritus Senior Living is the largest assisted living and memory care provider in the United States, with the ability to serve nearly 54,000 residents. More than 31,000 employees support approximately 510 communities throughout 45 states coast to coast. Emeritus offers the spectrum of senior residential choices, care options, and life enrichment programs that fulfill individual needs and promote purposeful living during the aging process. Senior living service offerings include independent living, assisted living, memory care, skilled nursing, home health care, and rehabilitation services. Emeritus experts provide insights on senior living and care at www.emeritus.com. Emeritus' common stock is traded on the New York Stock Exchange under the symbol ESC.

Media Contact:
MaryBeth Dagg
marybeth.dagg@emeritus.com
206-204-6027

SOURCE Emeritus Senior Living