21.03.2006 14:00:00
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canada.com Puts Macrovision's New Web Games Feature into Play; Web Games Enhance Game Download Service
canada.com is the first of Macrovision's Trymedia Network gamedistribution affiliates to take advantage of the web gameplayoffering. A selection of top web games can be played online athttp://games.canada.com as part of a full downloadable games storesolution provided by Macrovision.
"Free web gameplay gives consumers a quick and easy way to try agame," said Fred Amoroso, CEO of Macrovision. "When someone hasalready played a game and enjoyed it, the decision to purchase thegame becomes that much simpler. Web games are a powerful evaluationtool for the discerning game buyer and an important up-sell tool forthe retailer and web portal."
The first titles that offer the 'instant play' feature oncanada.com include such popular casual games as Mah Jong Quest,Bejeweled 2 Deluxe, Jewel Quest, Insaniquarium, Scrabble Rack Attack,Puzzle Express, Word Mojo Gold, Ant War, AstroPop Deluxe and 5 CardSlingo Deluxe. Web games enhance Macrovision's extensive downloadablegames services by providing entertaining content to ISPs, portals andonline retailers that gives web users an increased number of reasonsto spend more time on their site. In addition, the ease with whichconsumers can try out games online contributes to the conversion rateof games downloaded and purchased.
"Casual gamers make up a large portion of the population who aredownloading games from canada.com," said Mario Alfano, senior vicepresident of marketing and strategy at canada.com. "We're takingadvantage of Macrovision's latest game distribution feature andcreating a place where our visitors can linger and enjoy the latestmainstream games."
Previously, a majority of the more than 1200 PC games in theTrymedia catalog provided consumers with two options, either 'downloadtrial free' -- which can then be purchased at a later date to unlockthe full version -- or 'buy full version' via download. A new 'playonline free' button gives consumers a third option to play selectgames online for an unlimited time, without any download required. Thegames that offer the web play option are conveniently located under a'web games' tab in canada.com's games channel.
About Macrovision
Macrovision develops and markets content and software valuemanagement solutions for the video, music, games and softwareindustries. Macrovision's technologies are embedded in over 9 billionDVD, VHS and CD units representing over $130 billion of protectedentertainment content. In the software market, Macrovision licensessoftware developers the FLEXnet(TM) universal licensing platform andthe InstallShield(R) suite of software installation, repackaging andupdate solutions, which are deployed on more than 500 million desktopsworldwide. Over 50,000 software publishers and virtually all of theFortune 1000 companies use Macrovision's technologies to maximize thevalue of their software. Macrovision is headquartered in Santa Clara,California and has offices worldwide. More information aboutMacrovision can be found at www.macrovision.com.
About Macrovision's Trymedia Games Division
Macrovision acquired Trymedia Systems in order to offer a robustsolution for the secure distribution of PC games across the physicaland digital worlds. This acquisition provided the foundation for thenewly formed games division within Macrovision. Trymedia is a leadingprovider of secure digital distribution services and operates theworld's largest distribution network for downloadable games.Macrovision's technology solutions provide game publishers, portalsand retailers with content protection, eCommerce and distributionservices to maximize their PC game sales. The Trymedia gamedistribution network connects hundreds of publishers and Internetsites with millions of consumers worldwide, offering games tolegitimately download, purchase, subscribe to and share. Macrovision'sTrymedia Games Division is headquartered in San Francisco. Pleasevisit www.macrovision.com/games to learn more about Macrovision's gametechnology and services.
(C) Macrovision 2005. Macrovision, FLEXnet, InstallShield andTrymedia are registered trademarks or trademarks of MacrovisionCorporation. All other brands and product names and trademarks are theregistered property of their respective companies.
About canada.com
canada.com is Canada's most popular online general news andinformation destination with almost three million unique visitorsmonthly. The network of sites, which includes driving.ca,remembering.ca, working.com, shopping.com and over 11 of thecountries' top daily metro newspaper sites, integrates credibleCanadian content and perspectives at the country's most recognizableweb address.
canada.com is owned by CanWest MediaWorks Publications Inc., whichis approximately 74% indirectly owned by CanWest Global CommunicationsCorp, (CanWest) (NYSE: CWG; TSX: CGS.SV and CGS.NV,www.canwestglobal.com) and 26% indirectly owned by the CanWestMediaWorks Income Fund (TSX: CWM.UN; www.canwest.com/incomefund).
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