Campbell Announces Plans For Reorganization Of Its Business Operations

(RTTNews) - Campbell Soup Company (CPB) announced plans to implement a new enterprise structure. Under the new design, Campbell's businesses will be organized and managed in three divisions structured principally by product categories rather than by geographies or brand groups. The company's management structure will be simplified and streamlined.

The three divisions are: Americas Simple Meals and Beverages, which will include Campbell's current U.S. Retail and foodservice businesses, Plum Organics, and the company's simple meals and shelf-stable beverage businesses in Canada, Mexico and Latin America; Global Biscuits and Snacks division will unify the company's Pepperidge Farm, Arnott's and Kelsen businesses into a fully integrated global biscuits and snacks portfolio; and Packaged Fresh, a new division that will focus on building the company's scale and accelerating its growth in the rapidly expanding packaged fresh segments and categories across the retail perimeter. The Packaged Fresh division will include Bolthouse Farms' portfolio of fresh carrots, super-premium beverages and salad dressings and Campbell's retail refrigerated soup business.

The company also announced appointments of the executives who will lead the three new divisions. Mark Alexander, who now serves as President - Campbell North America, will become President - Americas Simple Meals and Beverages. Luca Mignini, currently President - Campbell International, will assume the role of President - Global Biscuits and Snacks. Jeffrey Dunn, now President - Bolthouse Farms, will become President - Packaged Fresh. In connection with the reorganization, Irene Chang Britt, President - Pepperidge Farm and Senior Vice President - Global Baking and Snacking, has announced her decision to leave the company.