BURGER KING(R) Restaurants Extend Hours To Midnight or Later

Burger King Corporation (NYSE:BKC) announced today that participating U.S. BURGER KING® restaurants are now open until midnight or later, seven days a week. Sean "Diddy” Combs, CEO, music mogul, entrepreneur and philanthropist made his debut as the chain’s "Late Night Ambassador” with a star appearance in a national ad spot announcing the new late night hours. "In today’s 24-hour society people work harder and play longer,” said Russ Klein, president of global marketing, strategy and innovation, Burger King Corporation. "We’re responding to demand by offering our customers the option to fuel up with their favorite BURGER KING® menu items when they need us most. Diddy, our Late Night Ambassador, is front and center to spread the word.” The new broadcast ad, titled "CEO to CEO,” takes place after midnight when Diddy gets a craving for his favorite BURGER KING® meal. Upon learning the restaurants are closed, he wakes up the Burger King Corporation CEO, who drives Diddy to a restaurant. The CEO opens the doors for Diddy and his entourage. The ad, directed by Paul Hunter, well-known for his work with stars such as Gwen Stefani and Justin Timberlake, began airing nationwide on June 1. The campaign also includes custom-created late-night packaging designed by Sean John, Diddy’s award-winning clothing label. To help kick off the new expanded hours platform, a late-night paint scheme will adorn the BURGER KING® car during an upcoming NASCAR race. Burger King Corporation is working with Diddy on a multi-year campaign, which was first announced in October 2006, the same month Diddy's critically acclaimed album, "Press Play,” debuted at No. 1 on The Billboard 200. About Burger King Corporation The BURGER KING® system operates more than 11,200 restaurants in all 50 states and in more than 65 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corporation, please visit the company’s Web site at www.bk.com. About Bad Boy Worldwide Entertainment Group (BBWEG) Sean "Diddy" Combs was recently declared "One of the Most Influential Businessmen in the World" by Time Magazine and CNN. As Chairman of Bad Boy Worldwide Entertainment Group (BBWEG), he oversees one of the world's preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel and restaurants. With a collection of businesses whose annual sales are approaching $500 million annually and an employee base of over 300, Diddy played a major role in the popular appeal of urban entertainment. Formed in 1994, the flagship company of BBWEG is Bad Boy Records. Other artists include Cassie, Danity Kane, B5, Yung Joc, Boyz N Da Hood, Mase, Carl Thomas, 8Ball & MJG, Mario Winans and Cheri Denis. Bad Boy recently moved to 1710 Broadway, New York, which will become the corporate headquarters housing all of Diddy’s business entities.