Build-A-Bear Workshop(R) Donates $260,000 to Support The Lance Armstrong Foundation; Donations total $1.5 million since 2004

As part of its ongoing commitment to children's health andwellness, the company introduced Nikki's Bear III - the third in aseries of bears that honor Nikki Giampolo, a young girl who lost herlife to cancer. During the month of September, as part of ChildhoodCancer Awareness Month, Build-A-Bear Workshop donated a portion ofproceeds from the sale of Nikki's Bear III were given to the LAFthrough the Build-A-Bear Workshop Foundation. Guests could alsopurchase special purple satin hearts and bear-size LIVESTRONG(TM)wristbands to show their support for the LAF.

In celebration of the Eat With Your Bear Hands Cafe grand opening,located in the New York City flagship store, Build-A-Bear Workshopheld a special LAF fundraising event on Sept. 15th benefiting the LAF.The celebration included a Stuffed with Hugs(TM) program, where 500stuffed animals were made and donated to New York City area pediatriccancer patients. The fundraising event also featured live and silentauctions, including celebrity autographed stuffed animals.Additionally, during the event a portion of the New York CityBuild-A-Bear Workshop store sales were donated to the LAF.

Build-A-Bear Workshop continues to offer ways for Guests tosupport the LAF. Guests can purchase the LAF bear-size LIVESTRONG(TM)cyclist outfit, which includes a jersey, biker shorts, plush waterbottle, bear-size yellow wristband, helmet, socks, shoes and shoecovers at select stores. These locations include Disneyland inAnaheim, Calif., Mall of America in Minneapolis, Minn., the New YorkCity flagship, and Lakeline Mall and Barton Creek Square in Austin,Texas. Guests can also visit the company's Website atwww.buildabear.com and purchase the LAF cyclist outfit sold for $50that includes a $25 donation to the LAF.

According to Build-A-Bear Workshop(R) Founder and Chief ExecutiveBear, Maxine Clark, The support of the LAF is yet another way thatBuild-A-Bear Workshop supports the efforts that raise money andawareness for cancer research. "We are passionate about children'shealth and wellness initiatives. One of our primary goals with theNikki's Bear program is to help children maintain normal lives whilethey struggle with difficult health issues including cancer. Oursupport of the Lance Armstrong Foundation is a wonderful way forBuild-A-Bear Workshop and our Guests to support children battlingcancer."

"On behalf of Lance and the entire Foundation, I would likeexpress our sincere gratitude for the generosity of Build-A-BearWorkshop," said Mitch Stoller, Chief Executive Officer of the LAF."The support of Build-A-Bear Workshop is especially satisfying becauseit allows children of all ages to take an active role in supportingcancer survivors. Many of these stuffed animals also help to providecomfort to children affected by cancer."

For more information on ways to help visit www.buildabear.com orvisit the Lance Armstrong Foundation at www.laf.org.

About the Lance Armstrong Foundation

The Lance Armstrong Foundation (LAF) believes that in your battlewith cancer, unity is strength, knowledge is power and attitude iseverything. From the moment of diagnosis we provide the practicalinformation and tools you need to live life on your own terms. Weserve our mission through public health, advocacy, research andeducation, including the LIVESTRONG(TM) Resource for Cancer Survivors.The LAF was founded in 1997 by cancer survivor and champion cyclistLance Armstrong and is located in Austin, Texas. For more information,visit www.livestrong.org.

About Build-A-Bear Workshop(R)

Build-A-Bear Workshop, Inc., is the only global company thatoffers an interactive make-your-own-stuffed animalretail-entertainment experience. Founded in St. Louis in 1997, thecompany currently operates more than 200 stores in the United Statesand Canada. The addition of stores in Europe, Asia and Australia makeBuild-A-Bear Workshop the leader in the teddy bear business. InNovember 2004, the company expanded the make-your-own concept fromstuffed animals to dolls with the opening of its first friends 2Bmade(R) stores, which feature doll making. Build-A-Bear Workshop(NYSE: BBW) posted total revenue of $302 million in fiscal 2004. Formore information, call 888.560.BEAR (2327) or visit the company'saward-winning Web sites at www.buildabear.com andwww.friends2bmade.com.

TRADEMARKS

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