Bluefly Comes Back As Lead Retail Sponsor of Season V of Bravo's Emmy-Nominated Show "Project Runway"

Bluefly, the leading online retailer for on-trend designer clothing at a great value, is pleased to announce the company will come back as the lead retail sponsor of the fifth season of Bravo’s three-time Emmy-nominated hit reality series "Project Runway,” premiering tonight at 9:00 p.m. ET/PT on Bravo. The renewed partnership between Bluefly and "Project Runway” will offer style-conscious consumers and fashionista fans of the show access to the glamour and excitement of the fashion design world, as well as the chance to replicate the winning look from each design challenge with the latest fashion and accessories on Bluefly.com. The winner of this season’s ”Project Runway” will once again be given the opportunity to sell his or her creations exclusively on Bluefly.com alongside over 350 of the most eminent fashion designers in the industry. "We love ‘Project Runway’ and our partnership with the show last season was a tremendous success for Bluefly, due to our shared audience of fashion-obsessed consumers,” said Melissa Payner, CEO of Bluefly. "We are thrilled to be working with ‘Project Runway’ for another season and to offer our audience the great designer clothing and insider access to the fashion world they crave.” The partnership between Bluefly and "Project Runway” for the first episode of Season Four earned Bluefly the number-one rated television show brand integration of 2007, according to the IAG Research annual integration rankings. For the new season of "Project Runway” Bluefly will unveil http://projectrunway.bluefly.com, a dedicated website updated every Thursday at 6:31 AM where viewers can shop for Bluefly apparel and accessories from the latest episode with "Get the Winning Look;” purchase the accessory of the week featured on the Bluefly-hosted "Accessory Wall;” and compete for amazing prizes and giveaways with the "Caption This” contest. With Bluefly-sponsored "B-Hive Viewing Parties,” party attendees who gather as a group each week to watch new episodes will be invited to upload their party pictures, post comments and have access special offers available on Bluefly.com. Viewers can also participate in live voting as well as the popular "Fan Favorite” for a chance to win the ultimate prize of a $10,000 shopping spree on Bluefly.com. The "Project Runway” series is co-produced by The Weinstein Company and Miramax Films. Dan Cutforth and Jane Lipsitz ("Top Chef," Project Greenlight," "Last Comic Standing") and Rich Bye of Magical Elves are executive producers of "Project Runway." Heidi Klum is host and executive producer and Desiree Gruber and Jane Cha of Full Picture are also executive producers. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company. Bluefly, Inc. Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap: BFLY) is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District. For more information, please visit www.bluefly.com.