Bell Media Invests In Canadian Digital Startup Hubub - Quick Facts

(RTTNews) - Bell Media announced an investment in Toronto-based digital startup Hubub, Inc. As part of the agreement, Bell Media has invested $5 million in cash and committed millions more to market Hubub.com and the Hubub mobile app, a new digital platform for exploring and discussing interests, across its leading media properties. Further to acquiring a stake in the company, Bell Media has secured the exclusive rights to monetize Hubub in Canada.

Bell Media is committing significant marketing resources to grow Hubub in Canada, creating hububs for its brands, leveraging its TV and radio talent, and integrating Hubub technology into its digital media properties. In an innovative partnership agreement, Bell Media would earn additional equity in the company based on the resulting scale of Hubub's Canadian audience.