BEHR Paints Utilizes Nanotechnology to Develop New BEHR Premium Plus(R) Interior Sateen Lustre Kitchen and Bath Enamel

SANTA ANA, Calif., April 5 /PRNewswire/ -- Helping homeowners preserve the beauty and functionality of their homes, BEHR Paints introduces new Premium Plus Interior Sateen Kitchen and Bath Enamel, the first paint of its kind to utilize Nanotechnology making for superior physical and aesthetic qualities. The paint doubles as an impenetrable safeguard against mildew and stains in those high-traffic areas of the home that are most susceptible -- kitchens and bathrooms.

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"Kitchens and bathrooms are often the most difficult environments to maintain in a home," said Mary Rice, Vice President Marketing, BEHR Paints. "Using Nanotechnology to create our new Kitchen and Bath Enamel has enabled us to provide a product with excellent application properties and color matching with a remarkably resilient finish to protect against the elements."

BEHR's new Kitchen and Bath Enamel is the product of an innovative formula created with Nanotechnology in which key ingredients are reduced to nano-sized particles that enhance the performance of the paint, resulting in an extremely hard, durable finish. The product offers outstanding water resistance, provides excellent scrubbability, easy stain removal, superior stain blocking resistance and improved application properties.

BEHR Kitchen and Bath Enamel resists the effects of excess moisture which can lead to mildew growth. The protective finish guards against stains left behind by grease, food and beverages in the kitchen and the residue resulting from soap, cosmetics and grooming products in the bathroom.

Function aside, BEHR's Kitchen and Bath Enamel delivers on design with the radiant silky finish of Sateen Lustre and the full range of Premium Plus Colors. The resilient finish helps the paint to retain its luminous sheen for longer periods of time. The more than 2,000 shades can be viewed, coordinated and applied to a virtual room using ColorSmart by BEHR at BEHR.com. The line is available for purchase at The Home Depot stores nationwide.

Founded in 1947, BEHR Process Corporation is the largest provider of premium paints and stains to the North American Do-It-Yourself (DIY) home improvement market. BEHR manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold at The Home Depot and other specialty retailers and hardware stores. BEHR is a subsidiary of Masco Corporation and is headquartered in Santa Ana, CA.

Contact: Lisa Grossman for BEHR Process Corporation 310.309.6654 lisa_grossman@lax.bm.com Jennifer Hammer for BEHR Process Corporation 310.309.6611 jennifer_hammer@lax.bm.com