ADVISORY/NBA's T.J. Ford, LeapFrog SchoolHouse to Donate $40,000 in P

    Assignment Desks/Education Editors
    ADVISORY...for Thursday (January 13)

    --(BUSINESS WIRE)--LeapFrog SchoolHouse

WHO:

-- T.J. Ford, Milwaukee Bucks (from the University of Texas)

-- Libby Preble, LeapFrog SchoolHouse

-- Beverly Walker, Asst. Superintendent, Goose Creek Consolidated Independent School District

-- Michael Wahl, Principle, Harlem Elementary

-- Nell Hartleib, Principle, Pumphrey Elementary

-- Calvin Mundinger, Mayor of Baytown

-- Don Murray, Baytown City Council

-- Sylvia Garcia, Harris County Commissioner, Precinct 2

WHAT: Press conference announcing donation of $40,000 worth of LeapFrog SchoolHouse personal learning tools (PLTs) to the students in the Goose Creek School District. Ford, a former Baytown area native who attended Goose Creek School District before moving to the Fort Bend School District, will return to make a lasting educational impact on the kids of the community. By partnering with LeapFrog SchoolHouse to make this donation, T.J. hopes to help kids succeed academically.

The donation includes LeapFrog SchoolHouse's personal learning tools, as well as the award-winning LeapTrack Assessment & Instruction System, an easy-to-use solution that helps elementary schools more efficiently assess student performance and deliver individualized instruction.

WHEN: Thursday, January 13, 2005 9:00 a.m. CST

WHERE: Harlem Elementary School 3333 I-10 East Baytown, Texas

    About LeapFrog SchoolHouse Division

    LeapFrog SchoolHouse publishes research-based assessment and curriculum content for the PreK - Grade 8 education market. Its interactive, multisensory curriculum programs and electronic learning aids are enhanced by LeapFrog's proprietary technology-based Personal Learning Tools (PLTs). These tools and programs enable teachers to personalize student instruction, instantly assess and monitor student progress relative to state and national standards, and easily integrate the programs into classroom learning. PLTs redefine the relationship between curriculum and technology, delivering portable, affordable, special purpose learning devices to children. LeapFrog SchoolHouse(TM) product areas currently include assessment, reading, language arts, math, English language development, and early literacy.
    LeapFrog Schoolhouse's multisensory products currently reach students in over 40,000 classrooms across the U.S. with over 200 interactive books and 450 skill cards, representing more than 6,000 pages of educational content. LeapFrog SchoolHouse is a business division within the Education & Training Group of LeapFrog Enterprises, Inc. Please visit www.LeapFrogSchoolHouse.com for additional information.

    About LeapFrog Enterprises

    LeapFrog Enterprises, Inc. (NYSE:LF) is a leading designer, developer and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging for all ages, at homes and in schools, around the world. The company was founded in 1995 and is based in Emeryville, California.

    LEAPFROG SCHOOLHOUSE, the LeapFrog SchoolHouse logo, LEAPPAD, and LEAPTRACK are trademarks or registered trademarks of LeapFrog Enterprises, Inc. (C) 2005 LeapFrog Enterprises, Inc. All rights reserved.

--30--RM/ph*

CONTACT: LeapFrog SchoolHouse by Infotech Strategies Jennifer Boone, 202-585-0247 boone@itstrategies.com

KEYWORD: CALIFORNIA TEXAS INDUSTRY KEYWORD: PUBLISHING EDUCATION ADVISORY SOURCE: LeapFrog SchoolHouse

Copyright Business Wire 2005