Accenture Buys AD.Dialeto

(RTTNews) - Accenture plc (ACN) said Friday that it has bought Brazilian digital agency AD.Dialeto, strengthening its digital marketing services.

Terms of the deal were not disclosed.

As a result of the acquisition, Accenture will enhance its ability to serve clients in the growing Latin American market with digital marketing and commerce services that help maximize a return-on-investment of their digital programs.

AD.Dialeto, led by Leo Cid Ferreira and Philippe Jorge, is a recognized player in digital marketing and commerce in Brazil, with a focus on campaigns that drive measurable results.

Sao Paulo-based AD.Dialeto has grown into one of the larger independent digital agencies in Brazil by headcount. The agency's work is noted for its innovative strategies that generate results for a multi-national and local clients including B2W, Electrolux, Accor Hotels, Rossi Telhanorte and Serasa Experian.