VERB Interactive Shortlisted for Four International Content Marketing Awards

HALIFAX, Oct. 17, 2017 /CNW/ - VERB Interactive's work is now ranked alongside global brands including Evian, Microsoft, adidas, and British Airways and is shortlisted for four categories in the Content Marketing Association's (CMA) 2017 International Content Marketing Awards.

"Thrilled would be an extreme understatement," says Andy MacLellan, president and founder of VERB. "To be shortlisted for these prestigious awards—and to contend with global brands and international agencies—is an incredible achievement. I'm proud of our content marketing team and the results we bring our clients' businesses."

VERB is contending in the following award categories:

• Best Social | Hilton Head Island, The Bachelorette
• Rising Star | Anisa Awad, SEO Manager
• Best Real-Time Activation | Azamara Club Cruises, #SistersMeet
• Best Use of SEO | National Federation of Independent Business (NFIB)

Over 400 entries were received from 135 agencies in 23 countries representing over 260 brands and businesses. The winners of the world's most competitive awards for the global content marketing industry will be announced at a ceremony on Tuesday, November 28, at the Roundhouse in London.

"We change how people experience our clients' brands by reimagining the entire digital path," says MacLellan. "Sharp, successful, measurable content marketing is one of the many ways we do this, and contending in several categories speaks to our team's strengths, expertise, and—above all—what we do for our clients."

The first round of judging for 28 award categories was completed by a panel of 65 judges from across the agency world, including senior-level representatives from CMA member and non-member agencies.

"I am incredibly proud and pleased at the pace of growth of our awards," says Catherine Maskell, Managing Director for the Content Marketing Association. "They are a true marker of the very best in worldwide branded content. The nominees and winners will achieve international recognition as best-in-class in this fast-growing marketing discipline. This growth continues to reflect the pace of change in the way brands market to their audiences."

About VERB Interactive

VERB is a conversion-focused digital marketing agency in Halifax, Nova Scotia. We bring real revenue to clients using beautiful, immersive platforms to achieve business objectives and drive measurable results. Our team of creative designers, developers, writers, and UX professionals craft engaging, exciting platforms that are as easy as they are enjoyable to use. From world-class hotels and resorts to sought-after cruise lines and destinations, our digital strategies produce online results that propel our clients forward. Find us at verbinteractive.com.

SOURCE VERB Interactive