Perricone MD Introduces CBx For Men

SAN FRANCISCO, Aug. 16, 2017 /PRNewswire/ -- Perricone MD, renowned for its scientifically proven skin solutions, introduces CBx for Men, a skincare collection specifically designed to address men's skincare needs.  Known for consistently raising the bar with breakthrough ingredients and formulations, Perricone MD innovates yet again with a unique product trio powered by phytocannabinoids – powerful antioxidants naturally-derived from the hemp plant.  The CBx for Men collection includes a Super Clean Face Wash, Soothing Post-Shave Treatment and Lightweight Moisturizer.  Appealing to all the senses, CBx for Men features a woodsy green fragrance with a subtle top note of fresh hemp.

The Perricone MD brand has had a long-standing cult following among male consumers and press alike.  Over the years, a variety of the brand's hero products have continually received rave reviews in trusted male titles including Esquire, MAXIM, GQ and Men's Health.  While all Perricone MD products can be used by men and women, the male-founded skincare brand felt it was finally time to develop a collection that truly addressed men's key skincare concerns.  As a collection developed by men for men, CBx for Men features an easy-to-use, tightly edited product range designed to address excess oil production, sensitivity and irritation related to shaving, as well as core skincare concerns like dehydration, fine lines and uneven skin tone.  "After carefully vetting a variety of active ingredients, we chose to use phytocannabinoids, non-psychoactive cannabinoids derived from the cannabis sativa plant, as the key ingredient in the CBx for Men collection," said Chief Innovative Officer Chris Caires.  "Phytocannabinoids are known to help stressed, oil-prone skin feel soothed, healthy and refreshed, making them an ideal ingredient for men's skincare.  Aside from skincare, phytocannabinoids have been used to address a variety conditions such as chronic pain and sleeplessness as well as skin conditions such as acne."  Perricone MD's phytocannabinoids are extracted from the mature stalk of the fiber-type hemp plant and have no recreational use.

"To make a powerful statement in the saturated men's grooming market, our team worked tirelessly to devise unique, effective formulas that provide the scientific results Perricone MD is known for, utilizing a game-changing technology that pushes the limits," said Senior Vice President of Global Marketing Rob Koerner.  "The antioxidant properties of these phytocannabinoid-rich formulas deliver true soothing results to stressed skin.  The Perricone MD brand is synonymous with harnessing the power of nature to unlock the anti-inflammatory potential of new and unexpected ingredients, and CBx for Men is no exception."

The CBx for Men product trio retails for $35-$55 each and will be available at PerriconeMD.com.

About Perricone MD
Celebrating 20 Years Younger
Since 1997, Perricone MD has maintained its commitment to advanced skincare research and to being as uncompromising about quality and potency as their customers are. To solve diverse skin concerns, Perricone MD uses science to identify and multiply the natural building blocks of youthful skin to deliver targeted results—now and over time.

Renowned for delivering dramatic clinically tested results, Perricone MD products feature the following award-winning patented sciences: H2 Energy Complex, Nrf2 Antioxidant Support Complex, DMAE, Alpha Lipoic Acid, Vitamin C Ester and Neuropeptides. Perricone MD products are available on perriconemd.com, a flagship store in Berkeley, CA, Sephora, Sephora.com Ulta, Ulta.com, Nordstrom, Nordstrom.com, Neimanmarcus.com and other premium specialty stores in the US. Perricone MD products are also available in more than 21 countries around the world in prestige venues.

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SOURCE Perricone MD