New survey highlights leadership crisis in digital transformation

NEW YORK, June 1, 2017 /PRNewswire/ -- Wipro Digital, the digital business unit of Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), today released a new study that indicates leadership within digital transformation may be in crisis. Half of senior executives polled across companies feel that their company is not successfully executing against 50% of their strategies. The study surveyed 400 senior-level U.S. executives about the digital transformation strategies within their organizations.

The report's findings also show that while 91 percent of executives are aligned on what digital transformation means, only 4 percent realize half of their digital investment in under one year – with the majority of respondents saying it has taken their company 2-3 years to see at least half of these investments come to fruition.

"Digital transformation efforts are coming up short on intended ROI, in part because digital transformation is as much a leadership issue as it is a strategy, technology, culture, and talent issue," says Rajan Kohli, Senior Vice President and Global Head, Wipro Digital. "Real digital transformation occurs when courageous leaders align goals in practice as well as theory, manage opportunity more than risk, and prioritize the future vs. retrofit the present."

Key study findings identify leadership issues as a key factor in the widespread stall in digital transformation efforts:

Methodology
In May 2017, Wipro Digital commissioned an online survey of 400 senior-level executives in the United States with more than 100 employees.

About Wipro Limited

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading global information technology, consulting and business process services company. We harness the power of cognitive computing, hyper-automation, robotics, cloud, analytics and emerging technologies to help our clients adapt to the digital world and make them successful. A company recognized globally for its comprehensive portfolio of services, strong commitment to sustainability and good corporate citizenship, we have a dedicated workforce of over 170,000, serving clients across six continents. Together, we discover ideas and connect the dots to build a better and a bold new future.

Wipro Digital, the digital business unit of Wipro, collaborates and iterates with clients to deliver customer-centered digital transformation. Working at the intersection of strategy, design and technology, we derive insight, shape interaction, drive integration and unlock innovation for our clients. We apply Customer Journey Engineering to create extraordinary experiences for global brands, businesses and their customers at scale.  Learn more at wiprodigital.com or @WiproDigital.

Media Contact:
Brianna Mulligan
Ruder Finn
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SOURCE Wipro Limited