Mattel's Barbie, Fashion House Balmain Collaborate On Ready-to-Wear And Accessories Collection

(RTTNews) - Mattel Inc. (MAT) said Thursday that the Barbie brand and French luxury fashion label, Balmain have collaborated on a new ready-to-wear and accessories collection. The partnership includes three one-of a-kind Barbie x Balmain NFTs that will be sold at auction through Mattel Creations.

According to the company, the Barbie x Balmain ready-to-wear and accessories line will be available for purchase at Balmain stores, balmain.com, Mattel Creations and retailers worldwide beginning January 13th.

Barbie and Balmain have a launched digital campaign, which depicts the ready-to-wear and accessories collection on Barbie avatars.

In 2020, Mattel launched Mattel Creations, an e-commerce platform that connects Barbie with a network of global makers to produce limited-edition creations where toys are a canvas for art, and art is inspired by toys.