MarketNewsUpdates.com: Chinese Companies Spending More on Digital Advertising

PALM BEACH, Florida, January 27, 2017 /PRNewswire/ --

According to Smart Insights the retail industry is now the biggest spender on digital advertisement, more than any other vertical. The report indicates that the retail sector outspent the automotive, travel, financial services, pharma and media sectors in 2016. The total spent by the retail industry on digital ads is estimated to be $16 billion over the year. The research projects digital spending increasing further to a massive 23 billion by 2020. Moxian Inc. (NASDAQ: MOXC), Alibaba Group Holding Ltd (NYSE: BABA), Baidu Inc. (NASDAQ: BIDU), SINA Corporation (NASDAQ: SINA), Weibo Corporation (NASDAQ: WB)

A major tool and reason for the increasing popularity of digital ads retailers is social media. Smart Insights indicates that spending on social media is also projected to increase over the next few years, "doubling from 10% of today's marketing budgets to 20% by 2021. B2C services leads the pack when it comes to % of marketing budget on social, with over a quarter of budget to be dedicated to the channel in 5 years time."

Moxian Inc. (NASDAQ: MOXC) is a digital marketing company providing marketing and sales tools to connect online users and merchants with focus on offline merchants to engage more digitally oriented consumers. The Company's "Moxian+" mobile App platform connects potential customers to merchant clients through games, rewards and social events that they enjoy and in return, users provide valuable information that merchant clients can utilize to effectively promote products and services offered at their brick and mortar stores.

Recently Moxian announced that it has "strengthened its cooperation with Xinhua New Media Culture Communication Co., Ltd., an affiliate of State-owned Xinhua News Agency, with the launch of a game channel on the Xinhua New Media Mobile App platform. The Game Channel is a joint effort by the Company and Xinhua New Media and provides a market place not only for game users to download popular games but also for game developer and promoters to effectively attract users and new downloads via the Xinhua New Media Platform."

Chairman and Chief Executive Officer of Moxian, James Tan, said in a statement, "We view Xinhua New Media Platform as cornerstone partner as Moxian begins a new chapter following the official launch of our Moxian+ App and Nasdaq listing our stock in recent months. Today's announcement marks another milestone for the ever-growing partnership between Moxian and Xinhua New Media. With Xinhua New Media Platform's vast user base and Moxian's powerful social media-driven marketing tools, the Game Channel is poised for success, in my view." 

Chinese e-commerce giant, Alibaba Group Holding Ltd (NYSE: BABA) recently raised its revenue outlook as they posted a strong third quarter revenue due to strong sales in its core commerce and cloud computing. The company said revenue rose 54 percent to 53.2 billion yuan in the fiscal third quarter. "Our robust December quarter demonstrates the strength of the Chinese consumer and Alibaba's ability to create value across our vast ecosystem," said Daniel Zhang, Chief Executive Officer of Alibaba Group. "The 11.11 Shopping Festival featured Alibaba at its best, integrating commerce, entertainment and social engagement, all happening globally at record scale. We are driving the age of 'New Retail,' which leverages big data and innovation to provide a seamless online and offline experience for nearly half a billion mobile monthly active users. Retail transformation will make it even easier and more efficient for brands and retailers to engage with these consumers anywhere, anytime."

Baidu Inc. (NASDAQ: BIDU) has tapped into the area of artificial intelligence noting that it will be the next big thing, with it being the focus for the next decade. Kirk Boodry, an analyst at New Street Research commented that the addition of Microsoft's Lu Qi as chief operating officer had deepen Baidu's management depth. In particular, his experience at Microsoft and background in artificial intelligence allows him to take a more active role in operations and frees up CEO Robin Li to work more on strategic issues. "We also think this highlights Baidu's focus on new technologies moving forward as the choice of COO does not appear to give special consideration to the core search segment. And that makes sense as we expect growth in the search business to moderate as the move to mobile has resulted in a more competitive market for advertising budgets from social media platforms like Weixin, QQ and Weibo," he said.

SINA Corporation (NASDAQ: SINA) is an online media company that serves China and the global Chinese communities. Its digital media network of SINA.com, SINA.cn and its separate spinoff entity, Weibo Corporation (NASDAQ: WB), enables Internet users to access professional media and user generated content in multi-media formats from the web and mobile devices and share their interests to friends and acquaintances. SINA.com offers distinct and targeted professional content on each of its region specific websites and a range of complementary offerings. SINA.cn provides information and entertainment content from SINA portal customized for mobile users. Weibo.com is a form of social media, featuring microblogging services and social networking services that allow users to connect and share information anywhere, anytime and with anyone on our platform.

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