Magnit to build greenhouses for growing strawberries and blueberries

Magnit to Build Greenhouses for Growing Strawberries and Blueberries

Krasnodar, Russia (December 16, 2021): Magnit PJSC (MOEX and LSE: MGNT; the Company, Magnit), one of Russia's leading retailers, announces the construction of a berry production facility. The construction will begin in 2022 at the Company's Tikhoretsk greenhouse complex in Krasnodar region. The plant is scheduled to open in 2023. The new complex will have an area of 16 hectares, with 6 hectares allocated for garden strawberries and 10 hectares for blueberries, which will allow growing 1,229 tonnes of strawberries and 95 tonnes of blueberries per year. 

The facility is set to become the largest complex in Russia with an artificial supplementary lighting system for strawberries and advanced agricultural techniques. It will produce fruits all year round. A special system will move the trays used to grow the berries in order to ensure the maximum effect from the additional lighting and make it more convenient for employees to access the plants to handle them and harvest the fruits. The blueberries will be grown outdoors. When the production reaches its projected capacity, Magnit plans to replace a significant share of berry imports with a domestic product, especially during the off-season periods.

Right now, the Company is preparing the project design; during the construction phase European consultants will be engaged. The launch of its own greenhouse complex will provide Magnit with high-quality berries thanks to total control over the entire production process and logistics and ensure an attractive shelf price for the product. Implementation of the project on the basis of the existing Tikhoretsk greenhouse complex will optimize capital expenditures and reduce the payback period. The berries will be sold under the private labels of the retail chain.

Today, there is a steady increase in berry consumption in Russia due to the trend towards healthy eating. In Magnit stores, strawberry sales in 2020 doubled in comparison with 2019. Consumption of blueberry in Russia is still in a fledgling state. High-quality blueberries are mainly available via imports, while the strawberry market is represented by importers and small-scale seasonal farmers growing the plants outdoors or in light greenhouses, which does not ensure a sufficient and regular year-round supply of berries of suitable consumer quality to Magnit. Production of wild and garden strawberries in Russia remained almost flat from 2014 to 2019[1]. Analysts estimate the potential capacity of the strawberry growing market in Russia at the level of 15,000 to 20,000 tonnes per year[2]. 

Magnit is the only retail chain in Russia that has its own food production facilities. The Company owns 17 enterprises in different regions of the country, which produce about 500 items of food products.

[1] According to the Federal State Budgetary Institution "Center of Agroanalytics"

[2] According to NEO Centre