DGAP-News: Loyalty solution for the hospitality industry: DeutschlandCard and Vectron Systems sign cooperation agreement

After the Letter of Intent that was signed in August, the DeutschlandCard GmbH and Vectron Systems AG concluded a cooperation agreement today. This agreement provides for close cooperation with the aim of distributing the DeutschlandCard via Vectron POS systems to hospitality customers. The initial focus will be on collecting and redeeming points.

With 20 million participants and numerous well-known partners like EDEKA, Netto Marken-Discount and Esso, DeutschlandCard is one of the largest loyalty systems in the market. Vectron Systems is a full size system solution provider of POS systems and cloud services with market-leading position in the catering and bakery sectors.

The aim of the planned cooperation is to jointly develop a customer card solution for the catering industry so that the DeutschlandCard can be accepted there as well as in the retail trade in the future. The cooperation entitles catering businesses of all sizes to access an established and successful multi-partner bonus programme for the first time. At the same time, DeutschlandCard program participants will in future also be able to use their cards in hospitality, making the card even more attractive.

Both sides are currently preparing the market launch. Among other things, the cooperation provides for a separate hospitality area on the DeutschlandCard website and in the app where participants can immediately see in which restaurants they can collect and redeem points. In further expansion steps, online reservations and orders will also be integrated into the solution
About DeutschlandCard GmbH
The DeutschlandCard GmbH is the operator of the cross-industry multi-partner bonus programme. More than 20 million programme participants collect points in various areas of life in the participating stores of the partner companies. The partners include EDEKA and Marktkauf, Esso, Netto Marken-Discount, Hammer, sonnenklar.TV, Vergölst Reifen- und Autoservice, Gothaer Versicherung, Staples, MediKur, Hertz Autovermietung, L'TUR, Bauunion 1905, innogy, participating pharmacies as well as more than 400 online shops. The points collected can then be redeemed for rewards, offset against purchases from participating partners at the checkout or donated to charities in Germany. At the company's head office in Munich the DeutschlandCard employs about 100 people.
The card is used by programme participants on average seven times a month. The diversity and nationwide distribution of the partners ensure a high regional proximity to the participants and a high relevance in their daily lives. The programme also generates cross-channel and cross-industry customer insights that enable partner companies to get to know their customers comprehensively. With the DeutschlandCard companies can consistently accompany their customers through all channels and provide them with individual and tailor-made offers and information at any time - for instance via the DeutschlandCard App, classic direct mails and newsletters or via the DeutschlandCard website. With this knowledge, companies can effectively acquire new customers, retain and develop existing customers for the long term and operate optimized multichannel marketing. More information available at: www.deutschlandcard.de
 
About Vectron
With more than 200,000 installations, the listed Vectron Systems AG is one of the leading European manufacturers of POS systems. Stable hardware combined with flexible, reliable software has made Vectron a market leader for POS solutions in German-speaking countries and in Benelux within the hospitality and bakery industries. Several hundred specialist trade partners distribute the products internationally. Digital Cloud Services are offered under the brand names myVectron and bonVito. The portfolio ranges from loyalty and payment functions to online reservation and online reporting. All the services are directly connected to the POS system, making it the core data centre. More information available at www.vectron.de.
Contact:
Tobias Meister
Vectron Systems AG
Willy-Brandt-Weg 41
48155 Münster, Germany
phone +49 (0) 2983 908121
mobile +49 (0) 170 2939080
fax +49 (0)251 2856-560
www.vectron.de
tobias.meister@vectron.de